Social Media Manager
Cider - Los Angeles, California, United States, 90079![Cider](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cider
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Overview
As the Social Media Manager, you will be responsible for developing and executing creative content strategies that enhance our brand presence across various social media platforms. You will produce engaging visuals and compelling narratives that resonate with our target audience, ultimately driving brand loyalty and sales.Responsibilities:Develop and execute a comprehensive social media strategy for multiple social media platforms that aligns with overall brand objectives and targets key audiences.Manage day-to-day content creation and curation across Instagram, Tiktok, and Whatsapp, etc. Create visually compelling and on-brand content (photos and videos), writing and editing captions, and optimizing posting times.Develop and maintain a content calendar, ensuring timely and relevant content that aligns with key business and marketing initiatives.Continuously monitor, track, and analyze social media metrics to optimize performance and identify new growth opportunities.Stay up-to-date with social media trends, emerging platforms, and best practices, to continually incorporate new approaches into our social media strategy.Assist in brainstorming and executing innovative marketing ideas, including giveaways, contests, and collaborations.Collaborate with the marketing team to design and implement social media campaigns that drive traffic and conversions.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.2-3 years of experience managing social media platforms (2M+ audience total), high fluency in common using platforms for e-commerce promotions.In-depth knowledge of social media platform trends, with experience in developing and executing successful social media strategies.Experience creating visually compelling and engaging social media content, with a strong eye for photography and video.Strong copywriting skills, with the ability to write and edit engaging captions.Strong logical reasoning skills, data sensitivity, and proficiency in Excel.Experience working with influencers and brand partners to drive co-branded content and campaigns.Strong project management skills and the ability to manage multiple projects at once.Excellent communication skills and the ability to collaborate with cross-functional teams.Passion for fashion and a strong interest in social media marketingAwareness of global fashion trends and marketing milestones, with an understanding of young consumers' topics and aesthetics.Preferred Qualifications:Bachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field.Experience with social media advertising and paid campaigns.Knowledge of SEO and online marketing strategies.Familiarity with influencer marketing and community management.
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