Senior Product Marketing Manager
Industrial and Financial Systems - Chicago, Illinois, United States, 60290Work at Industrial and Financial Systems
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Overview
commitment to sustainability;
and a company where we get things done so that you can make a positive impact on the world.We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.Job Description
Job DescriptionThe successful individual will execute the Product Marketing strategy. This will require a deep understanding of our customers and market to develop positioning, messaging and content for the EAM and Aviation Maintenance solution areas. You will be aligned to specific industries and may work on other solution areas as the business requires.Own your product marketing initiatives
and plans aligned to GTM.Solution knowledge : collaborate with product management and other stakeholders anddevelop deep product and solution knowledge to create and adapt messages and differentiated stories.Competitive landscape : work with the competitive intelligence team to deliver differentiated messaging and content.Audience frameworks : Identify, develop, maintain, and use personas in your buying center to create targeted content and talking points.Content: Create, review, and maintainrelevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams based on the buyer journey.Develop compelling thought leadership . stay abreast of trends and research for your solutions areas and industries.Activities relating to product releases and key announcementsSales enablement : equip customer-facing teamswith the latest toolsCollaborate with the Analyst Relations team on analysts’ briefings and inquiries, to influence perceptionand support analyst report submissions.Coordinate and communicate on a regular cadence with other marketing teams, internal presentations, and, post on our global intranet.Represent and serve as a spokesperson for your assigned area.Develop relationships with customers and partners to deliver relevant messaging and content.Qualifications
Must be able to work independently and take the initiative to develop opportunities and address problems to move thebusiness forward.Experience in synthesizingcomplex information into simple messages.Persuasive andconcise written communication and strong verbal skills.Experienced in participating regularly in customer and prospect meetings.Experience in presenting to external audiencesthrough various channels.Ability to influence without authority across organizational departments.Essential Qualifications :6+ years of proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment.Experience in the enterprise software spaceGeneral understanding of EAM, Aviation Maintenance, and AI.Experience in defining GTM strategiesand market analysis/research.Comfortable working with agencies and creative teams to develop assets such as videos and collateral.Degree-educated in Business, Marketing, Communications,a similar field, or equivalent work experienceAdditional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
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