Multiformat Content Marketing Mgr (B2B SaaS Writing - Human & Cha...
Money Fit by DRS - Phoenix, Arizona, United States, 85003![Money Fit by DRS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Money Fit by DRS
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Overview
Full-time. Hybrid: WFH two days per week.RTA was established in 1979 and is a certified Great Place to Work! Today, over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performance-driven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently, giving them the ultimate confidence to serve their communities reliably.EMPLOYEE SUCCESS COMPANY CULTURE
We recognize, as a family company, that our success relies on our employees, and we are grateful to have some of the very best! We believe in investing in our employees foremost. Culture: Humble, Hungry, and SmartCompetitive Base Salary:
$90,000 – $120,000 Depending on experience (DOE)Medical, Dental, Vision, and Life Insurance401 (K) Retirement plan, Generous Paid Time OffJOB DESCRIPTION
RTA is looking for a Content Marketing Manager. This person helps RTA grow through brand building, thought leadership and messaging that resonates with customers, prospects, and our industry. The successful candidate will establish our brand voice and identity by driving content creation deliverables across multiple platforms and channels. They will work with internal and external knowledge experts to uncover new insights for our audiences. They will work with our product and sales teams to craft compelling messages that differentiate RTA from competitive solutions. And they will manage a variety of content channels to grow readership, listenership, viewership, and engagement.CORE RESPONSIBILITIES
Branding and Messaging – Acts as the company brand steward ensuring consistency across the organization. Creates messaging pillars, prospect reframes, and story arcs that serve as the basis for content development.Written and Multimedia Content – determine topics, write, and edit for the company blog, case studies, newsletters, announcements, website copy, and press releases.Sales Enablement – Helps improve lead conversions, sales cycles, win rates and customer retention with presentation support, collateral, interactive tools, testimonials, and email nurture programs.Content Calendar – Creates and manages deliverables, communicating due dates and publication timelines internally.Coordinate speakers, topics, and the production and post-production of webinars, podcasts, and video projects.Sound intriguing?
Apply >> B2B (SaaS) Content Marketing Mgr.Come help solidify our position as the #1 fleet management software for public and commercial fleets.Requirements
Has 5+ years of Content marketing experience in a high-growth B2B environment.Has a passion for writing, and equally enjoys multimedia content including scripting, video shorts, podcasts, and webinars.Has a successful track record managing communications and/or content for B2B products. Technology product experience is a plus.Has experience managing a variety of contractors including podcasting, writing, video production, graphic design, and social media.Understands B2B marketing and can operationalize Account Based Marketing (ABM) programs with intent data, target accounts, scoring, and qualifying.Understands key marketing metrics, how to apply them, communicate, and make adjustments based on KPIs.Bachelor’s degree in business, marketing, or related field.Benefits
Company CultureAt RTA, we embody the core values of Humble, Hungry, and Smart. We are selfless and believe that no job is beneath us. We take initiative and are driven by more. And we are emotionally intelligent and speak the kind truth. Each team member possesses the right mixture of these three to help us achieve our overall goal of helping fleets succeed.Competitive Market compensation with variable bonus opportunities.Medical, Dental, Vision, and Life Insurance.401 (K) Retirement plan, Generous Paid Time Off.Apply >> B2B (SaaS) Content Marketing Mgr.
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