Manager, Customer Marketing
Thermo Fisher Scientific - Greenville, North Carolina, United States, 27834![Thermo Fisher Scientific](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Thermo Fisher Scientific
Overview
- Apply
Overview
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.
Our work in specialty diagnostics – from providing diagnostic assays and instruments to clinical monitoring across disease stages – improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on – now and in the future.
The Binding Site, part of Thermo Fisher Scientific, is a global leader in specialty diagnostics that provides diagnostic assays and instruments to improve the diagnosis and management of blood cancers and immune system disorders. The Binding Site Freelite® offering is widely recommended for multiple myeloma diagnosis and monitoring across all stages of the disease by major clinical guideline publications. In addition, The Binding Site is an active and influential contributor to the broader scientific community. To find out more visit https://www.thermofisher.com/bindingsite .
Discover Impactful Work:
We are looking for a skilled and experienced individual to join our team as the Manager of Customer Marketing. In this role, you will have the opportunity to lead a team of dedicated marketers and play a key role in driving our customer-focused marketing initiatives. Your leadership and expertise will be crucial in developing and implementing marketing strategies that prioritize the needs and satisfaction of our customers. We value exceptional leadership skills, a proven track record in customer marketing, and a passion for achieving results. If you are up for this exciting challenge, we invite you to apply and join our team today!
Why Join Us:
Play a pivotal role in shaping the future of healthcare marketing.
Lead a team with wide-ranging strengths driven by innovation and impact.
Competitive compensation and benefits package.
Access continuous learning and growth opportunities to further develop your skills and expertise.
Education:
Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred.
A Day in the Life:
Serve as a member of the Marketing Leadership Team while leading a team of customer-centric marketers.
Oversee a team responsible for customer facing pivotal initiatives responsible for driving brand awareness, business impact, and customer retention.
Be responsible for the management and optimization of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools, to enhance customer engagement and drive business growth.
Handle marketing budgets and allocate resources optimally to increase return on investment and achieve marketing objectives.
Keys to Success:
Develop a clear and compelling vision for customer marketing initiatives, aligned with overall business objectives, to drive customer engagement and business growth.
Cultivate a collaborative and supportive team environment, mentoring and developing team members to enhance their skills and career growth.
Maintain strong communication with team members, stakeholders, and other departments, effectively communicating ideas and strategies to senior management and key team members.
Keep the customer at the forefront of all marketing strategies, gathering and analyzing customer feedback and data to advise decision-making.
Use data and analytics to measure the effectiveness of marketing campaigns, making informed decisions to optimize strategies.
Encourage innovation and creative problem-solving, staying updated on industry trends and experimenting with new marketing channels and techniques.
Ensure proficiency with marketing technologies and platforms, supervising the implementation and management of new technologies to improve efficiency.
Experience:
5+ years proven experience in customer marketing, with a minimum of 2 years in a managerial role required.
Experience in retaining marketing teams and driving customer-centric initiatives in diagnostics or healthcare strongly preferred.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and web analytics.
Proficiency in marketing technologies and platforms (e.g., CRM, marketing automation tools, CMS) strongly preferred.
Experience in clinician engagement preferred.
Skills & Abilities:
Ability and willingness to travel up to 25% including occasional weekends and international travel.
Demonstrate leadership providing clarity in goals, expectations and priorities while fostering open and clear communication, collaboration, and problem-solving.
Customer-centric approach, crafting strategic multi-channel solutions.
Phenomenal teammate adept at cross-functional collaboration.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 125,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory with Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. Apply today! http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.