Senior Coordinator - Performance Marketing CLTFC
Charlotte Football Club - Charlotte, North Carolina, United States, 28245![Charlotte Football Club](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Charlotte Football Club
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8600 McAlpine Park Dr, Charlotte, NC 28211, USA
Req #1006Monday, August 12, 2024Position:
Senior Coordinator-Performance MarketingDepartment:
Digital MarketingReporting Relationship:
Reports to Senior Director, Digital MarketingStatus:
Full-Time (Exempt)Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers.Position SummaryThe Senior Coordinator-Performance Marketing will handle the day-to-day implementation of all paid media campaigns from launch of campaign to performance analysis for the Carolina Panthers (NFL), Charlotte Football Club (MLS), and Bank of America Stadium.This role also will work closely with the sales, partnership, and business strategy & analytics teams across Tepper Sports & Entertainment to maximize KPI performance, implement innovative partnership activations, generate leads/sales, manage media partners and budget, and use paid platforms to create engaging experiences for both current and prospective fans.Primary ResponsibilitiesLead the planning, implementation, and maintenance of all paid media efforts, providing day-to-day support for the Digital Marketing department.Execute all aspects of campaign implementation including keyword research, writing ad copy, creative ideation, and tracking and reporting across search, display, social, etc.Manage the campaign process with media vendors to ensure campaigns launch as planned and on time.Manage all marketing campaigns and traffic creative elements to ensure that all elements are delivered on time and to specifications.Assist in the identification and selection of new media vendors.Develop and execute advertising/media plans to support revenue-driving marketing campaigns, partnership activations, community events, and other team initiatives.Develop creative briefs in collaboration with the creative services team to build engaging advertising creative.Collaborate with Digital Insights team to develop weekly/monthly reporting on campaign, vendor, and channel performance.Continuously bring new ideas and performance marketing testing opportunities to the marketing team.Research and understand audience segments and target media behaviors.Promote positive working relationships within the team and the vendor community.Other duties assigned as necessary.Minimum QualificationsBA/BS degree in marketing, business, or communications and/or equivalent experience.At least 3-5 years’ experience contributing to successful, data-driven paid media campaigns.Extremely detail-oriented, with clear and proven organizational and time management skills.Proficiency in coordinating and/or setting up campaigns in multiple advertising platforms.Demonstrated ability to work as part of a cross-functional team.Full understanding of the Microsoft Office Suite.Must be flexible to work evenings and/or weekends.Must pass pre-employment screens.Preferred QualificationsProven experience contributing to successful paid media strategies.Demonstrated ability to perform within a fast-paced industry.Experience with Monday.com or similar project management software.Essential FunctionsAbility to collaborate with cross-functional teams to achieve desired outcomes.Self-starter with a hands-on approach, good instincts for prioritization.Strong analytical, project management, and communication skills.Agile and able to respond effectively to changing needs.Demonstrated ability to meet deadlines in a dynamic environment.Must handle confidential information carefully.Physical RequirementsAbility to sit, walk and stand for extended periods of time.Ability to focus on projects for periods of time.Role routinely uses standard office equipment.This job operates in a professional office environment and remotely as assigned by management.Charlotte FC is an equal opportunity at-will employer and does not discriminate against any employee or applicant for employment.
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