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Vice President, Advertising Partnerships This range is provided by Fremantle US. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $215,000.00/yr - $230,000.00/yr About Us Join the place creatives call home! From incredible entertainment and documentaries like American Idol, America’s Got Talent, Password, The Price is Right, Let’s Make a Deal, Farmer Wants a Wife, Family Feud, Waco: American Apocalypse, Deadliest Catch, and The Floor, to critically acclaimed dramas like Fellow Travelers, we make shows with global appeal. The Role We are seeking an experienced and strategic Vice President, Advertising Partnerships to lead and drive the company’s advertising growth through advanced ad technology, programmatic innovation, and business development. The ideal candidate will have a strong background in advertising technology, programmatic sales, and business development, with the ability to optimize advertising workflows, negotiate partnerships, and future-proof our ad sales strategy. This position reports directly into the Senior Vice President, Global Ad Sales & Strategy. Minimum 3 days in the office, per the department’s schedule. Location: Burbank, CA or New York, NY Key Responsibilities Advertising Technology & Operations Develop and implement strategies to improve ad tech efficiency and reduce operational costs, including ad servers, ad stitching, and channel delivery. Evaluate and optimize data-driven advertising solutions to enhance ad sales offerings, including measurement, attribution, and audience targeting. Support direct sales efforts with ad operations, data collaboration, media spend measurement, and insights to drive revenue growth. Identify opportunities to enhance monetization strategies through innovation in ad technology, sponsorships and workflow automation. Programmatic & Inventory Management Oversee programmatic strategy with a deep understanding of SSPs, DSPs, ensuring cost-efficient and scalable long-term growth. Understanding of the advertising agency and client eco-system. Develop pricing and inventory strategies to maintain a consistent rate card across the market and support direct sales teams. Work closely with product, distribution and operations teams to ensure programmatic infrastructure aligns with business goals. Business Development & Strategic Partnerships Lead business development efforts across ad tech, content, distribution, and programmatic partnerships to maximize revenue opportunities. Leverage deep industry experience to renegotiate and improve commercial terms with platform partners, securing premium inventory access. Establish and evolve an ad tech product roadmap to ensure a future-proof advertising model aligned with industry trends. Collaborate with linear TV sales team and brand solutions to drive cross-platform advertising initiatives and sponsorships. Identify and execute strategic deals that drive new revenue streams and enhance the company’s advertising capabilities. Essential Skills and Experience 10+ years of experience in advertising technology, programmatic sales, and business development. Deep understanding of the ad tech ecosystem, including ad servers, SSPs, DSPs, and measurement solutions. Proven experience in negotiating and managing high-value programmatic and platform partnerships. Strong knowledge of pricing models, inventory management, and ad operations and monetization strategies. Ability to work cross-functionally across sales, product, and operations teams to execute scalable advertising initiatives. Excellent leadership, negotiation, and analytical skills. The pay rate for this position is between $215,000.00- $230,000.00 annually, plus applicable overtime, exclusive of any bonuses or other incentive compensation (if any). Fremantle offers a competitive benefits package including medical, dental & vision insurance, life & disability insurance, 401(k) contribution & match, flexible spending & health savings accounts, tuition reimbursement, mobile and internet stipends, wellness program, paid time off (PTO) which includes holiday closures, holidays, unlimited vacation, personal, volunteer days, sick days & paid leave, learning & development opportunities, an Employee Assistance Program (“EAP”) & many other great work perks, discounts & benefits including free drinks and snacks in the office. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films, and high-quality documentaries. Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 28 territories it operates in, and also represents world-leading digital business, with more than 495 million fans and 300 billion views for its standout content across all platforms. Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann. For more information, please visit Fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram. @fremantle or visit Fremantle’s LinkedIn page. Fremantle values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status. Seniority level Executive Employment type Full-time Job function Sales and Advertising Industries #J-18808-Ljbffr