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RADIO: Promotions & Marketing Director, F/T

Posted On:
Closing On: Tuesday, 20th May 2025
Sunday, 20th July 2025

Location: Boise, Idaho

Position Type: Full-Time, Minimum 40 hours/week. Salary + Benefits. Reports to General Manager.

Position Summary:

The Promotions and Marketing Director leads a team working with sales and program directors to increase revenue and ratings across stations. We seek a self-motivated, high-achieving individual with excellent communication and organizational skills.

Essential Duties and Responsibilities:

• Develop and implement promotional, marketing, and event concepts for the Boise Lotus 4 Station Cluster.
• Represent stations at community events and promotions.
• Collaborate with Program Directors on on-air contests, client promotions, station events, and website promotions.
• Coordinate between Programming and Sales Departments to develop station campaigns and marketing strategies.
• Enhance sales activities through creative event promotions and partnerships with local and national businesses.
• Improve station visibility and community engagement to attract listeners and clients.
• Manage and train a team of five+ part-time employees for sales and station events.
• Oversee daily operations within the Promotions Department.
• Develop and execute ratings and revenue-generating promotions.
• Manage production, ticket sales, and marketing for major station events and concerts.
• Supervise contests and listener events with Program Directors.
• Meet deadlines and coordinate station appearances and equipment needs.
• Act as liaison during events, troubleshoot issues, and work under deadlines in a fast-paced environment.
• Establish relationships with local promoters and media outlets.
• Write press releases and promote station events through media.
• Manage the Promotions and Marketing budget for four radio stations.

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, communications, or business administration, or equivalent experience with management background.
• Flexible hours, including nights, weekends, and holidays.
• Bilingual skills preferred.
• Self-starter with effective team and independent work skills.
• Proficiency in Adobe Photoshop and MS Office Suite.
• Excellent time management, organizational, and communication skills.
• Detail-oriented and experienced in staff hiring, training, and management.
• Valid driver’s license with a clean record.

Preferred Skills:

Additional skills and experience preferred but not mandatory.

Working Conditions and Physical Requirements:

Must be able to lift/move 50+ pounds, stand for long periods, and travel to station events and client sites. Valid driver’s license, reliable transportation, insurance, and registration are required.

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