Goodwill of Delaware and Delaware County
Goodwill of Delaware and Delaware County is hiring: Seasonal Crea...
Goodwill of Delaware and Delaware County - Wilmington, DE, US
Work at Goodwill of Delaware and Delaware County
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Overview
Job Description
Job Description
WORKING CONDITIONS: INTENT AND FUNCTION OF POSITION DESCRIPTION:
Seasonal Creative Manager
Location: Wilmington, Delaware
POSITION SUMMARY:
The Seasonal Creative Manager, reporting to the Vice President of Brand & Community Engagement, is responsible for supporting Goodwill of Delaware & Delaware County’s marketing initiatives and community programs. The incumbent develops ideas, presents creative concepts, and manages project execution, ensuring that projects are completed within budget, on time and as scoped, while delivering high-quality work. The primary functions of this role are graphic design, social media management and email marketing. In this role, a customer-centric mindset is essential as the Seasonal Creative Manager collaborates with internal business partners to develop creative marking solutions for their business needs and oversees work with external vendors to ensure that materials produced are consistent with the Goodwill brand.
ESSENTIAL FUNCTIONS AND BASIC DUTIES:- Enhances brand visibility and customer trust through concept and graphic design of all marketing campaigns (events and projects) using Canva and Adobe Professional.
- Including graphic design seasonal promotions such as Halloween and National Thrift Shop Day, organizational and program area newsletters, annual reports, and brochures, retail graphics (internal and external signs, awnings, window clings, vinyl graphics, posters etc).
- Develops motion graphics, including social media GIFs and videos, to enhance engagement and outreach efforts.
- Builds templates and guides and communicates with internal business partners to ensure consistent alignment of visuals and messaging with Goodwill's branding across various platforms including digital, print, and multimedia graphics.
- Designs and updates presentations and templates for strategic communication used by executives/CEO.
- Directs and oversees materials produced by marketing partners and vendors to ensure accuracy and alignment with branding guidelines.
- Oversees email campaigns – manages content calendar, develops concepts, copy and images, reports on performance and initiates tactics to increase efficiency and performance of campaigns.
- Oversees all social media accounts, and responsible for all posting and the majority of content creation, strategies and scheduling.
- Manages and curates Goodwill’s in-store radio programming, including the writing and recording of in-store radio commercials and Mood Media management.
- Serves as primary point of contact with radio stations in support of advertising campaigns. Reviews radio advertising contracts, drafts and reviews copy and recordings.
- Designs webpages and updates website content, including photography.
- Works closely with VP, Brand & Community Engagement to post and distribute information about weather-related closures and other adverse events that impact Goodwill operations.
- Prepares and submits the marketing budget, allocating resources for promotional social media marketing within the retail budget.
- Collaborates with the PR team to disseminate press releases across social media and the website.
- Performs other duties as assigned.
EDUCATION/EXPERIENCE:
Bachelor’s degree in graphic design or a related field, and at least four years of experience that includes digital communication, social media and print production. An equivalent combination of education and experience may be considered.
SKILLS/ABILITIES:
- Demonstrated proficiency using various marketing platforms, including social (Buffer or similar), digital, and Constant Contact or similar email marketing software.
- Demonstrated proficiency in Canva design tool, Abode Suite, Microsoft Teams and Microsoft Office 365 (Word, Excel and PowerPoint).
- Excellent visual and written communication skills, including editing skills.
- Strong organizational and project management skills, including the ability to work in a fast-paced environment.
- Demonstrated ability to promote a positive brand image.
- Ability to build relationships with a diverse constituent population of internal business partners and vendors.
- Demonstrated ability to work independently and as part of a team.
- Graphic design samples are required as part of the recruitment process.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
PHYSICAL ACTIVITIES AND REQUIREMENTS:
FINGER DEXTERITY: The ability to make repeated movements of the fingers, hands and wrists.
TALKING: Talking to others to convey information effectively and to communicate information and ideas in speaking so others will understand.
AVERAGE VISUAL ABILIITES: The ability to see details at close range (within a few feet of the observer). Specific vision abilities required by this job include close vision, distance vision, color, vision, peripheral vision, depth perception and the ability to adjust focus.
PHYSICAL STRENGTH: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, stand and walk; use hands to handle or feel; reach with hands and arms; and talk and hear.
Position descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Supervisors may assign additional functions and requirements as deemed appropriate.
Position descriptions are not intended as and do not create employment contracts. Goodwill Industries of Delaware and Delaware County, maintains its status as an at-will employer.