Vice President of Marketing, Communications, and Government Relat...
Akima - Herndon, Virginia, United States, 20171![Akima](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.At Akima, the work you do every day makes a difference in the lives of our 15,000 Iñupiat shareholders, a group of Alaska natives from one of the most remote and harshest environments in the United States.For our shareholders , Akima provides support and employment opportunities and contributes to the survival of a culture that has thrived above the Arctic Circle for more than 10,000 years.For our government customers , Akima delivers agile solutions in the core areas of facilities, maintenance, and repair; information technology; logistics; protective services; systems engineering; mission support; furniture, fixtures & equipment (FF&E); and construction.As an Akima employee , you will be surrounded by a challenging, yet supportive work environment that is committed to innovation and diversity, two of our most important values. You will also have access to our comprehensive benefits and competitive pay in addition to growth opportunities and excellent retirement options.Job Summary:We are seeking an experienced leader to fill the role of
Vice President of Marketing, Communications, and Government Relations . This position demands a proactive, highly motivated individual who will spearhead our efforts to elevate Akima’s brand portfolio, cultivate strong relationships with senior Federal government stakeholders, enhance shareholder and employee engagement, and ultimately propel company growth. This position requires a comprehensive understanding of marketing, communications, government relations, and industry engagement, particularly within the federal contracting sector.Reporting to the CEO, the Vice President of Marketing, Communications, and Government Relations will play an integral role in shaping our growth trajectory. You will lead a diverse team of marketing, communications, creative design, and stakeholder engagement professionals, providing vision, mentorship, guidance, and individual support.If you are a strategic thinker with a passion for driving impact and influencing policy, we encourage you to apply for this key leadership position.ResponsibilitiesDevelops and executes comprehensive marketing strategies tailored to target audiences and channels to enhance Akima's visibility, reputation, and brand recognition.Directs branding initiatives to effectively position Akima as a leader in the Federal sector, differentiating it from its competitors and establishing thought leadership.Strategizes and collaborates with company subject matter experts to develop compelling thought leadership for dissemination through various platforms including publications, speaking engagements, and webinars.Utilizes sophisticated analytics tools to continually monitor and optimize marketing program outcomes, including strategic allocation of resources and program adjustments based on detailed analysis of historical performance data and results.Leverages digital marketing tools and analytics to drive results through social media outreach and engagement initiatives. Stays abreast of emerging trends, technologies, and methodologies in digital marketing, content creation, and social media to drive effective marketing campaigns.Leads government relations efforts by engaging with policymakers, regulators, and industry stakeholders to advocate for policies supporting Akima’s objectives.Using your deep knowledge and access into Federal appropriations, collaborates with Akima's Competitive and Market Intelligence function to gather data-driven insights on Federal spending and forecasts, and provides corporate leadership recommendations on which Government organizations and programs to target for maximum growth.Drives innovation in identifying and seizing emerging opportunities within the Federal market, continually enhancing go-to-market strategies from a marketing and government relations standpoint in response to evolving market dynamics.Identifies and prioritizes industry groups, professional societies, conferences, trade events, and other outreach and networking activities to enhance Akima's brand visibility and industry influence. Represents Akima at selected activities, including membership engagement, policy advocacy, and industry initiatives, as deemed appropriate.Leads and manages all internal corporate events, oversees company charitable initiatives and events, manages shareholder programs, and coordinates select employee outreach initiatives such as recruiting campaigns and employee events.Develops and implements internal communication strategies to ensure alignment and engagement across the organization, fostering a cohesive company culture and effective dissemination of key messages.Oversees crisis communications planning and execution, ensuring timely and effective communication with internal and external stakeholders during challenging situations.Collaborates with cross-functional teams to ensure alignment of messaging and branding across all internal and external communications channels.QualificationsMinimum Qualifications:Bachelor’s degree in marketing, communications, public relations, political science, business administration, or a related field from an accredited university. Advanced degree preferred.Minimum of 15 years of progressive experience in marketing, communications, government relations, and industry engagement, with a focus on federal contracting. Demonstrated track record of success and achievement in previous roles.Strong understanding of branding principles and strategies for promoting organizational reputation and brand identity. Proven experience in developing and implementing effective branding initiatives.Experience developing and executing full lifecycle marketing plans including creating content that drives demand and engagement. Track record of delivering successful marketing campaigns with measurable results.Proficiency in digital marketing, including knowledge of emerging trends, technologies, and methodologies for digital marketing, content creation, and social media. Experience in utilizing digital marketing tools and analytics to drive results.In-depth knowledge of federal contracting processes and regulations.Proven ability to lead and inspire teams, manage stakeholders effectively, and communicate complex ideas clearly and persuasively.Demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.Strong foundation in navigating complex corporate cross-functional teams to drive and accomplish strategic goals and visions.Proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint. Familiarity with other relevant software or tools commonly used in the role is a plus.Detail-oriented with the ability to multi-task.
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