Brand and Product Marketing Manager
Grand Design RV - Middlebury, Indiana, United States, 46540![Grand Design RV](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Grand Design RV
Overview
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Overview
Core Values:G ratitude - Serving team members and our communities through humility and empathy to make our company, communities, and world a better place.R espect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.A ccountability - Holding each other to the highest expectations in all we say and do.I nnovation - Striving to be industry-leading with our people, processes, and products.D rive - Determined to exceed expectations of our team members, vendors, dealers, and retail customers.We continue to grow and have positions available that need to be filled. If this sounds like the right fit for you, apply today!
If you are interested in the on-site role of
Brand and Product Manager
, you will be responsible for brand and product marketing including positioning, creative campaigns, and media.
Key Areas of Responsibility:
Brand strategy and positioning for the motorized brand(s)Leads creative campaigns, content development, and production in partnership with the content creation team and outside agenciesManages media - search, display, video, etc.Sets plan and timeline for event activation and planning for national, regional, and local shows (Hershey, Tampa, Open House)Product Influencer/Ambassador strategyCollaborate with PMs and SalesDefine product strategy, innovation roadmaps, and product launches with product managersDefine product architecture (key features and benefits, etc.)Define Value PropositionsInform consumer insights learning plan and translate key learnings into product attributesAnalyze NPS/Customer Satisfaction to influence product developmentCompetitive AnalysisTrend monitoring & reporting
Education & Experience:
Bachelor degree in marketing or related fieldMust have a minimum of 7 years of marketing experienceStrong analytical and problem-solving skillsExcellent verbal and written communication skillsExcellent organizational skills and attention to detailExcellent time management skills with a proven ability to meet deadlines
Physical Demands:
Must be flexible to travel, 20% of the time including weekendsAble to be in a production environment a few hours a weekOffice sitting and standing environmentBe in the office 4 days/week
Equal Opportunity Employer
Job Posted by ApplicantPro
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