Communications Manager II/S – Broad Art Museum, Michigan State Un...
Association of Academic Museums & Galleries. - East Lansing, Michigan, United States, 48823![Association of Academic Museums & Galleries.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Job no:
738845Work type:
Support StaffPay Grade:
14Major Administrative Unit / College:
Provost And Academic AffairsDepartment:
Art Museum 10050506Sub Area:
APSA- Pro SupervisorySalary:
62000.00Location:
East LansingCategories:
Library/Museums/Archives, PR/Media/Graphics/Comm/Fund Raising, Professional Supervisory- APSA, Full Time (90-100%), UnionPosition Summary
The Eli & Edythe Broad Art Museum at MSU seeks a dynamic
Communications Manager.
This position is responsible for creating and implementing communications strategies for targeted audiences with a focus on public relations and external affairs that drive visitation. The role oversees marketing, advertising, promotion, and website/social media activity strategies. Additionally, this position implements internal communications to achieve institutional goals of visitation, visibility, and accurate messaging through the lens of diversity, accessibility, inclusion, and equity. The successful candidate will excel at working in a community that is broadly diverse, as well as in a fast-paced, cutting-edge contemporary art institution serving varied audiences through innovative programs.Reporting to the Director of the museum, this senior management position ensures dynamic and relevant public communications for the museum (internal and external) with a focus on driving attendance. The Communications Manager oversees and implements the Museum’s public affairs and press releases, as well as promotion, messaging, communications, and advertising efforts to increase institutional and brand visibility, drive traffic (both online and in-person), support comprehensive engagement efforts, and support earned and contributed income. This person will implement the Broad Art Museum’s communications strategy to increase public awareness and promote the programs and activities of the museum, maximizing institutional visitation and earned revenue. This position supervises two full-time staff members, one on-call consultant, and one student worker.Characteristic Duties/ResponsibilitiesPromote museum business on local, regional, national, and international levels with a focus on institutional awareness and visitation.Collaborate and coordinate with Museum Director, staff, and other stakeholders to ensure accurate and accessible institutional representation across platforms that elicit visitation and institutional top-of-mind awareness in on-campus and off-campus constituents.Pitch, write, and manage museum-related stories, answer media inquiries, and manage media visits and appearances, with the expectation of producing a press release or similar per week.Efficiently and effectively communicate and promote exhibitions, public programs, membership campaigns, and museum visitation.Develop communications strategies for each identified targeted audience (i.e., students, faculty, museum members, diverse general public from mid-Michigan, new visitors, alumni, and donors, as well as visibility in national and international relevant outlets).Write, edit, and design a variety of content, including press releases, marketing collateral copy, website copy, social media posts, and e-mail copy for public viewing.Serve as primary partner to the University’s central communications team.Support fundraising efforts that require institutional writing, related reports, and collaterals.Develop and manage department budget. Evaluate contracts and media technologies to ensure the best fit for the organization.Ensure that graphic design and other projects from conception to delivery are timely, relevant, and consistent with museum messaging and brand.Capture data, monitor, analyze, and report on the museum's media and web presence to inform future communications strategies.Conduct visitor and market surveys to assess public opinion of the museum.Oversee website content and supervise the day-to-day entry of content, as well as manage, develop, and implement content for social media.Support graphic design needs for communications that include exhibition components.Manage and supervise professional and other support staff in the unit.Other duties as assigned.Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or a related field; three to five years of related and progressively more responsible work experience in public and media relations; composing, editing, and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to the area of employment; may require management and supervisory experience; or an equivalent combination of education and experience.Desired Qualifications
Three to five years’ experience working in a museum or cultural organization.Evident ability to manage a team, prioritize, and meet departmental deadlines in a fast-paced institution.Work effectively and professionally with people of all levels.Very strong interpersonal skills to work positively and proactively across the museum in meeting institutional deadlines.Ability to maintain appropriate voice for different audiences and to write about art in an articulate and accessible way.Working knowledge in public relations (press releases), media representation to elicit news and feature stories, answer inquiries, and discuss advertising rates, campaigns, and schedules.Working knowledge of media, graphic design, and website software.Driver’s license.Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.Required Application Materials
ResumeList of references (3)Together-we-will Statement
The university is requiring all MSU students, faculty, and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/Work Hours
M-F 8:30AM to 5PM plus museum events (Untraditional hours sometimes needed).Summary of Physical Demands
Frequent carrying of objects weighing 25 pounds or more.
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