Associate Product Marketing Manager Chicago, IL; Austin, TX; NYC,...
Tbwa Chiat/Day Inc - Chicago, Illinois, United States, 60290![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
In this role, you will work side-by-side with Product, Sales and Marketing to build products that are core to merchants’ operations. You will play a crucial role in identifying new market opportunities and the go-to-market strategies to launch new products and features. You will be responsible for developing the launch strategy, product positioning and messaging to unlock new sales and bring our current customers more value. You’ll have the unique opportunity to collaborate across the organization with a high degree of ownership, accountability and visibility to senior leaders in the company.Responsibilities
Create feedback loops with cross-functional stakeholders to define the scope of our products and understand product market fitLead GTM planning for new launches: positioning and messaging, competitive overviews, persona building, marketing & campaign planning and sales enablement with the goal of driving awareness and adoption of new products and featuresPartner with Marketing and Sales colleagues to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with major product initiativesOwn product positioning and messaging to drive acquisitions and adoption from our customersWorking with Brand & content teams, drive the development of marketing assets & content to support product awareness and customer acquisition and engagement goalsBecome an internal expert on the market, understanding the competitive landscape to uncover our unique differentiation and market size opportunitiesBuild positive relationships across the organization, with the ability to lead cross-functional team projectsTrack, evaluate and report out on performance to internal stakeholders and leadershipMINIMUM QUALIFICATIONS
A balance of creative instincts and analytic orientation is required.Highly efficient at data analysis to assess market opportunity, SAM and make pricing recommendationsEfficient multi-tasker with ability to thrive in a fast-growth, constantly changing start-up environmentExcellent verbal and written communication skillsData-driven, able to set goals, measure results and leverage data to make decisionsA passion for hospitality and desire to help small businesses growEXPERIENCE REQUIREMENTS
1-2 years of PMM experience3+ years of relevant start-up experience in marketing, sales enablement or product developmentSMB marketing and restaurant experience is a plus.EDUCATION REQUIREMENTS
At SpotOn, we put people above everything else. We’re known for our innovative software and technology solutions, but we stand out because of the hard-working humans behind the tech. We can’t take care of our clients without taking care of our employees first, and that’s why we invest in you with a competitive benefits package that includes the following:Medical, Dental, and Vision Insurance401k with company matchEquity via Restricted Stock UnitsFlexible Time OffEmployee Resource Groups for Diversity and Inclusion, Women, LGBTQIA+, and other communitiesMonthly cell phone and internet stipendSubscription to Linkedin Learning and Tuition reimbursement of up to $2k per calendar yearCompensation:
Our base pay range is $100,000 -$120,000 for this rolePlease note the salary range listed is just one component of a competitive compensation package which includes a company stock planOffers will be reflective of the candidate’s location and experience.SpotOn is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.
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