Senior Director, US Nemolizumab Head of HCP Marketing
Galderma - Georgetown, Kentucky, United States, 40324![Galderma](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Make sure to apply with all the requested information, as laid out in the job overview below.We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title:
Senior Director, US Nemolizumab Head of HCP Marketing
Location:
Boston-hybrid
Description: As our new
Senior Director, Head of US Nemolizumab Marketing , you will lead a team of marketing professionals responsible for ownership and development of the US go-to marketing strategy, advanced capabilities, and tactical plans directed to multiple stakeholders in the opportunity landscape. This role will lead the asset strategy with cross-functional partnership, in preparation for launching Galderma’s novel biologic for two indications—prurigo nodularis and atopic dermatitis. Nemolizumab was granted Breakthrough Therapy designation by the U.S. Food and Drug Administration (FDA) for the treatment of pruritus associated with prurigo nodularis. Atopic Dermatitis is an investigational indication with a high prevalence and burden affecting greater than 11 million patients in the US suffering from this chronic disease, with multiple competitive advanced treatments entering the category over the past 5+ years. Nemolizumab is expected to be the largest contributor to the prescription business unit portfolio strategy, building long-term corporate maximized lifetime opportunity. This senior director will be a key contributor to bringing an estimated multi-blockbuster franchise to fruition through unique and differentiated strategies with both proven and innovative approaches in this highly competitive category. This role will liaise directly with the in-field team, marketing teams, as well as other cross-functional partners to ensure executional best practices are pulled through in developing the national promotional and pull-through plan for the US. The role partners closely with key stakeholders within the global and US cross-functional leadership teams as well as external partners, and directly reports to the VP, US Head of Marketing, Prescription Medicine.
Key Responsibilities
Lead, develop, and recommend ideal optimization of a high-performing marketing team with HCP and Consumer marketing overall responsibilities.Develop the commercialization plan and go-to-market strategy to maximize opportunity by leading and collaborating with key functions across Galderma (clinical, medical, regulatory, product supply, Insights and Analytics).Oversee the marketing strategies, tactics, and activities for the US launch of Nemolizumab with responsibility for the brand P&L.Lead the strategy across Nemolizumab for each indication and ensure appropriate resource allocation to maximize the asset.Oversee budget, resourcing, forecasting, planning, and establish metrics to track program effectiveness and ROI across all investments (sales, marketing, market access).Partner as a key contributor to the Nemolizumab lifecycle management activities to ensure appropriate clinical and medical plans are developed with compelling data to increase opportunity with new patient cohorts.Oversee the identification of HCP, patient, and brand insights into actionable programs that have a beneficial impact on the growth of the brand.Oversee the unique positioning, messaging, and brand architecture for HCPs including co-positioning of two indications—prurigo nodularis and atopic dermatitis—to create integrated and compelling campaigns that drive action and activation.Oversee customer engagement plans and marketing capabilities including omnichannel/NPP, media, NPP, marketing tactics, and patient-HCP dialogue materials.Develop learning plans for a high-performing marketing team for both indications across HCP and Consumer to support the launch.Identify innovative capabilities and functions to help grow and expand market leadership and create a competitive advantage.Collaborate closely with the entire organization to ensure brand strategies and plans are understood, aligned, and executed.Lead commercial collaboration with gap analysis, asset pipeline strategy, and identify long-term opportunity.Presentation to senior leadership to provide confidence in launch strategy, measurement, and ongoing optimization post-launch to drive maximized profile.
Key Qualifications
15+ years of experience in the pharmaceutical industry in a global, regional, or US marketing team.Launch experience preferred with a proven successful track record of bringing blockbuster products to market.Experience with regulatory/material approval processes.Strong ability to translate science into commercial strategies.Cross-functional experience required, with a proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners).Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively to senior leaders and external customers.Comprehensive analytical/strategic thinking skills; demonstrated ability to utilize data in fact-based decision-making (data to insights, to action).Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority.Adaptability, resilience, and tenacity with the ability to quickly pivot.Proficient in English, MS Office; especially Word, Excel, and PowerPoint.Availability to travel >30% of the time.
What We Offer in Return You will be working for an organization that embraces diversity & inclusion and believes we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter.The next step is a virtual conversation with the hiring manager.The final step is a panel conversation with the extended team.
Our People Make a Difference At Galderma, you’ll work with people who are like you and people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer’s Rights: This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment.
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