Head of Marketing Los Angeles, CA
Tbwa Chiat/Day Inc - Los Angeles, California, United States, 90079Work at Tbwa Chiat/Day Inc
Overview
- Apply
Overview
Passes is seeking an experienced and visionary Head of Marketing to lead our marketing team and continue to develop our brand. This role requires a strategic thinker with a deep understanding of the digital marketing landscape, brand building, and customer engagement. The ideal candidate will have a proven track record of driving growth, increasing brand awareness, and leading successful marketing campaigns.Key Responsibilities:
Strategy Development:
Develop and implement comprehensive marketing strategies that align with Passes' business goals and objectives.Brand Management:
Oversee the development and execution of brand initiatives to enhance brand recognition and loyalty.Digital Marketing:
Drive digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.Campaign Management:
Plan and execute multi-channel marketing campaigns to drive user acquisition, engagement, and retention.Market Analysis:
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.Performance Tracking:
Establish KPIs and use analytics to measure the effectiveness of marketing initiatives, providing regular reports to the executive team.Partnerships:
Build and manage strategic partnerships to amplify marketing efforts and expand reach.Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Innovation:
Stay up-to-date with industry trends and emerging technologies, incorporating innovative approaches into the marketing strategy.Team Leadership:
Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative environment.Qualifications:
Experience:
Minimum of 8-10 years of marketing experience, with at least 5 years in a leadership role.Education:
Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.Skills:
Strong expertise in digital marketing, brand management, and data-driven decision making.Leadership:
Proven ability to lead and motivate a team, driving results through collaboration and innovation.Communication:
Excellent verbal and written communication skills, with the ability to present complex information clearly.Analytical:
Strong analytical skills with the ability to interpret data and make informed decisions.Creativity:
Creative thinker with the ability to develop innovative marketing strategies and campaigns.*Passes is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr