Marketing and Communications Coordinator
Samford University - Birmingham, Alabama, us, 35229![Samford University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Samford University
Overview
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Overview
Main Campus - Homewood, AL
Job Type:
Staff Full Time
Job Number:
FY2400254
Division:
Advancement & Marketing for Staff
Department:
STA-VP for Marketing & Communication
Opening Date:
07/01/2024
Closing Date:
8/30/2024 5:00 PM Central
FLSA:
Exempt
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This position functions as the marketing and communication coordinator for Samford University's Brock School of Business. Under the direction of the director of university marketing and the dean of the school, the marketing and communication coordinator will work as a representative of the Division of Marketing and Communication to develop integrated marketing strategies, along with supporting tactics, to advance the reputation, recruitment and fundraising goals of Brock School of Business.Job Duties
This position will contribute to the overall success of Samford University's Brock School of Business by coordinating marketing and communication activities to include the following duties:
Serve as the Division of Marketing and Communication's primary liaison to Brock School of Business. Collaborate with the dean to understand the business goals of the school. Leverage the strategic marketing roadmap process to implement plans that support these goals and ensure brand consistency. Consistently measure and report on the progress of these activities.
Coordinate meaningful and strategic communication with prospective students, alumni, donors and friends through various communications channels, including newsletters, social media, webpages, direct mail and email.
Enhance marketing goals by writing and posting content for school website and social media channels, including taking responsibility for content that ensures strong, brand consistent messages and timely updates. Regularly review analytics. Ensure that key academic programs, special projects and events within the school are appropriately supported through marketing and communication tactics. In conjunction with the dean and department chairs, regularly review pieces to ensure they are accurate, timely and brand consistent. Initiate creative process to have new materials created as needed. Collaborate with school leaders and university advancement to develop messaging and strategy for fundraising appeals and stewardship materials.
Retain a strong understanding of programs and practices related to the school and its integrated marketing and communication needs. Regularly communicate these to the greater university and external audiences as appropriate. Support the university's strategic external communication plan by writing feature stories and news releases highlighting significant events, accomplishments and priorities within the school. Collaborate with the director of university communication to review, edit and distribute releases. Identify and foster opportunities to leverage faculty expertise in the media. Work with Division of Marketing and Communication colleagues to coordinate strategic marketing efforts through digital advertising, social media, broadcast and video, and graphic design. Coordinate unit specific merchandising needs in consultation with the Division of Marketing and Communication and university licensing process.
Engage in the school's accreditation reviews by providing marketing materials as supporting collateral. Attend school and university functions as appropriate to network with alumni and patrons Perform other duties as assigned.
Qualifications
Bachelor's degree from an accredited institution. Minimum three (3) years of demonstrated work experience in marketing, brand management or a communication-related field. Exceptional skills and demonstrated work experience in professional writing and editing for a variety of media, including news, feature, digital and social. Technical competence in the workings of website and content management systems, social media monitoring systems, digital (web and social) analytics. Ability to work independently, with a sense of urgency, and exercise prudent judgment in a fast-paced environment. Ability to manage multiple programs simultaneously and to work with a wide variety of constituents. Strong project and time management and organizational skills. Display a commitment to the mission of Samford University Demonstrate a positive, client-centric and service-oriented attitude. Take initiative and employ creativity. Ability to work nights and weekends, as needed, to ensure appropriate coverage of events and activities. Maintain a professional image.
Preferred Qualifications
Marketing, communication or related degree, preferred. Knowledge of higher education, preferred.
We offer a complete benefits package to full-time employees including health care, dental, vision, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.
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01
Do you have Bachelor's degree or higher from an accredited institution?
YesNo
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Do you have at least three (3) years of demonstrated work experience in marketing, brand management or a communication-related field?
YesNo
Required Question