Senior Marketing Manager - Digital & Media
Henkel Consumer Adhesives - Westlake, OH
Work at Henkel Consumer Adhesives
Overview
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Overview
- The Sr. Marketing Manager will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business.
- Media Activation (Direct Report: Marketing Manager - Digital Marketing and Analytics).
- Guide the Marketing Manager on strategy development for Retail and National Media, Facilitate and advocate for evolution of media processes, tracking and tools.
- Support success of retail media activities by leading alignment with customer account team and customers on recommended the media investment, proactively challenging performance and pushing for strategy optimization.
- Ecommerce Management.
- Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations, 1P/3P strategy development and seller enforcement strategies.
- Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce.
- Support account line reviews, QBRs, and Joint Business Planning sessions.
- Consumer Insights (Direct Report: Consumer Insights Manager).
- Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation.
- Consumer Journey: Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning.
- Shopper: Distill shopper insights into actionable insights for marketing working closely with CATMAN.
- Team Innovation: lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.
- Technology and Tools Oversee the marketing.
- Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually.
- Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration.
- Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results.
- Bachelor's degree required, focus on marketing, business or data analytics. MBA preferred
- 5-8 years of direct experience working in a marketing manager role
- This individual will manage a team, you will need to have the ability to coach, guide and strategize
- Excellent executive presence
- Savvy in Market analysis advertising, brand communication and brand activation
- Financial planning & budgeting
- Ecommerce
- Consumer insights
- Shopper insights
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.
JOB ID: 24069929 Job Locations: United States, OH, Westlake, OH Contact information for application-related questions: [redacted] Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted. Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.