Senior Growth Marketing Manager, Newsletter Audience Development
Lawton Senior Living - Oklahoma City, Oklahoma, United States,Work at Lawton Senior Living
Overview
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Overview
Develop multi-channel campaigns to drive awareness and subscribers for our industry newsletters.Swaps/Syndication:
Broker and negotiate ad/content swaps with industry-leading newsletters to strategically grow our subscriber base.Partnerships:
Develop and maintain partnerships with news aggregators such as Apple News, Feedly, Data is Beautiful, and Hacker News to enhance our visibility and attract new subscribers.Advertising : Collaborate closely with the creative and media buying teams to launch and manage 30-day subscriber acquisition campaigns. Take charge of campaign copy and creative in partnership with production teams and ensure seamless execution through our media team.Website Optimization:
Implement and test monthly website optimizations to enhance user experience and conversion rates, directly impacting subscriber growth.Reporting:
Generate a monthly insights report for the newsletter editorial team to guide story selection and subject line optimization. Identify and highlight the most effective channels for subscriber acquisition.Collaboration : Partner with product development, paid growth, creative, and editorial teams to develop our growth playbook. You’ll also work cross-channel with our YouTube, Podcast, and other media teams; helping us make HubSpot Media the best place on the web for business builders.Performance Metrics:Increase traffic to newsletter web propertiesDirectly accountable for the monthly newsletter subscriber goalCollaborate with editorial and monetization teams to generate leads and retain subscribers.We’re looking for people who:Have a positive attitude, and a bias towards action. We like to move fast.Are passionate about business and entrepreneurship.Have a proven track record of achieving the outcomes they set their sights on, often leading others and working across teams.Take a data driven, experimental approach to achieving goals: developing theories, designing experiments, and objectively measuring the results.Are organized, analytical, and process oriented to find inefficiencies and develop repeatable, efficient methods to mitigate them.Have the ability to be hands-on, with a comfort in driving both strategy and day-to-day execution.Have experience developing strong cross-functional relationships both internally and externally.Cash compensation range:
92000-138000 USD Annually
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