Global Marketing Lead - CAR-T
AstraZeneca - Gaithersburg, Maryland, us, 20883Work at AstraZeneca
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Overview
Global Marketing Lead – CAR-T.
This role, reporting into the Global Commercial Head for CAR-T, helps lead the implementation of the global strategic brand plans for New haematological assets across various indications. This role works collaboratively key global country and regional leads based in the US, Europe, Asia as well as wide range of headquarter functions including Marketing, Global Analytics & Insights (GA&I), Digital, Pricing and Market Access, Global Medical Affairs (GMA), Regulatory affairs, R&D, Product development, and others.Key responsibilities:Develop and lead marketing strategies.Lead and manage the development of Global Brand Plans and Global launch plans by implementing co-creation strategies at a Global Cross-functional team and GBT level.Support and align the GBP process within the organization and ensure the dissemination of Global Brand Plans to all affiliates, co-creation, and endorsements.Collaborate with affiliates, main regions, and markets to define the optimal Go-to-Market model.Act as a genre expert within the brand team, supporting other departments and markets in effectively presenting brands to multiple audiences.Foster ongoing insights development by partnering with GA&I and engaging with experts, community HCPs. Apply insights to shape brand strategy and implementation.Create compelling cases to support opportunities for the brand.Regularly evaluate and challenge the brand excellence program to ensure that marketing capabilities are established throughout the company to support excellence in execution. Monitor progress and submit performance reports.Enhance communication and knowledge sharing between global and local teams, as well as across functions.Lead all aspects of the development and implementation of digital marketing strategies.Define and manage the marketing budget, allocating resources effectively to achieve objectives.Stay up to date with industry trends and best practices, identifying innovative marketing opportunities and tactics.Ensure brand consistency and integrity across all marketing channels and communications.RequirementsA season leader with the ability to drive product developmentExperience leading multiple indications simultaneouslyProduct Knowledge is a must: CAR-T and / or Cell & Gene TherapyDisease Knowledge: must have worked in at least in one or more of the following disease areas; MM, DLBCL, FL, CLL, or ALLBroad global commercial experience including pre-launch and launch.Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, and providers.Demonstrated use of insights to deliver effective strategy.Evidence of developing compelling casesAbility to simultaneously manage multiple priorities with a high degree of autonomyBachelor’s degree in a relevant Science subjectDesirable attributes:PhD, MBAExperience in HaematologyStrong clinical competence and scientific mind-setBusiness Insights experienceLocation: Gaithersburg, USASalary; Competitive with excellent flexible employee benefitsNext Steps: If interested please apply along with a covering letter!Date Posted31-Jul-2024
Closing Date29-Aug-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form. AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.