Marketing Manager
Heyday Homes - Chicago, Illinois, United States, 60290Work at Heyday Homes
Overview
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Overview
Ensure you read the information regarding this opportunity thoroughly before making an application.Key responsibilities include:Strategy:
Spearhead the strategy and execution of direct marketing across multiple channels including email, direct mail, SMS, and push notifications to drive client engagement, conversion, and growth.Project Management & Operations:
Oversee the project management of all marketing functions; manage the CRM, create lead funnels, create and execute campaigns, and oversee the technologies and automation that drive leads and sales; create and maintain a marketing manual that documents all systems and standards for events and marketing; track and analyze the success of marketing campaigns across all digital channels, including social media, search engines, and email marketing; track sales numbers and report weekly.Event Planning & Marketing:
Collaborate with brand partners, sponsors, and marketing coordinator to plan and execute all aspects of 5-6 in-person events a month. Work closely with the CEO to market each event, ensure we hit our participant goal, and add all event leads into our sales funnel.Strategic Brand Partnerships:
Cultivate and maintain relationships with external stakeholders, such as local businesses, media partners, sponsors, community organizations, and influencers, to maximize brand exposure and drive collaborative marketing initiatives.Client & Community Engagement:
Innovate and scale our lifecycle marketing program to enhance client retention and loyalty; enhance client communication, ensuring that our messaging fosters a deep client loyalty and engagement while aligning with our brand values; create and manage a membership/ambassador program through the creation of user-generated content, client stories, testimonials, and referrals.Database Management:
Collaborate with CEO and team to ensure CRM systems are efficiently utilized, integrated, and updated to enhance their potential for marketing campaigns; track database growth and oversee implementation of the customer relationship management (CRM) system to nurture and enhance relationships with past client database as well as new inbound leads; build and oversee all workflows, make sure all leads are on appropriate follow-up plans/campaigns.Graphic Design:
Create and produce all marketing materials for a variety of stakeholders, including listing brochures, social media content, email newsletters and event invitations, ensuring consistency and adherence to industry regulations and Keller Williams policies.Social Media + Ads Management:
Manage social editorial calendar and lead publishing of all social media content to connect with target audiences; build brand awareness by engaging relevant influencers and high-reach fans on social media channels; develop and monitor Google and Meta Ad campaigns to drive targeted traffic and generate leads for the business.Photography + Videography:
Assist with basic photography, videography and editing for social media, YouTube and email marketing campaigns. Plan and manage photo and video shoots as needed.Qualifications:3+ years of experience in marketing or branding.Excellent writing, editing, communication skills and project management skills.Excellent at navigating computer software such as Google Drive, Slack, and CRM systems.Results-oriented with high attention to detail, ability to multitask, and meet deadlines in a dynamic, fast-paced team environment.Strong customer service and interpersonal skills with a high level of responsiveness.Knowledge of the real estate industry is a plus.Compensation:
$80,000 yearly
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