Marketing Strategist- Remote Opportunity
Keplr Vision - Bloomington, Illinois, United States, 61701![Keplr Vision](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Keplr Vision
Overview
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Overview
Summary/Objective
This position is responsible for corporate strategies which retain existing patients, increase brand loyalty, and strengthen overall patient lifetime value, thereby driving exam and overall revenue growth.
Primary Functions
Deliver full-funnel marketing strategy to attract and nurture new patients into lifetime, multi-generational ones.
Plan, execute, and assess the performance of a centralized, multichannel recall/retention program strategy.
Collaborate with sales, marketing, business intelligence, and operations teams to analyze, segment, and improve the patient journey through consideration of patients' needs at each touchpoint.
Prepare presentations to clearly communicate campaign results to stakeholders.
Supervisory Responsibility
This position supervises the Marketing Coordinator.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
Travel
Some travel may be expected.
Required Education and Experience
1. 5+ years of experience in marketing management for multi-location operations, or related degree
Preferred Education and Experience
1. Bachelor's degree in Marketing or Business Administration
2. Experience in healthcare marketing & patient recall strategy. Experience in Optical highly preferred
2. Familiarity with search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and various other digital tools and platforms.
3. Strong project management and coordination skills and demonstrated ability to manage multiple projects/priorities simultaneously
4. Ability to work under pressure and tight deadlines
5. People management experience
6. Acute attention to detail and strong analytic skills; ability to translate, synthesize and tailor information to various stakeholders
Other detailsJob Family Corporate JobsPay Type Salary
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