INTRICON CORE VALUES:CollaborationInnovationVelocityAuthenticityInclusivenessPOSITION SUMMARY:The Marketing Manager is responsible for developing the marketing strategy, vision, and positioning within the CDMO space. The role will develop messaging, value propositions, and train the field and customers. This role will collaborate with cross-functional teams to create and implement integrated marketing campaigns and ensure exceptional customer experience. They will monitor marketing performance, analyze data, and optimize marketing efforts. The Marketing Manager will stay updated on industry trends and foster innovation to drive the organization’s competitive advantage.PRINCIPAL DUTIES AND RESPONSIBILITIES:Create and execute internal and external marketing plans to drive market awareness and commercial excellence.Provide downstream marketing expertise to execute and accelerate customer engagement and support upstream efforts.Develop strategies for accelerating growth through direct and/or non-direct channels.Partner with the sales team to meet revenue goals and ensure sales and marketing strategies are aligned across the organization.Collect and leverage customer insights, competitive intelligence, and business strategy.Other duties as assigned.PROFESSIONAL WORKPLACE BEHAVIORS:AccountabilityAgilityBusiness AcumenCommunicationCourageCultivate Customer RelationshipsDeveloping PeopleEmbrace DifferencesHumilityProblem Solving and Decision-MakingStrategic LeadershipTeamworkQUALIFICATIONS:Education:Bachelor’s degree in marketing or business or equivalent experienceExperience:Minimum of five (5) years of relevant marketing experienceSkills:Demonstrated knowledge, skills, and experience in the design and execution of marketing and marketing communications within the medical industryAbility to travel as neededStrong problem-solving, critical thinking, and decision-making skillsPositive personality, strong communication skills, and ability to work cross-functionallyTravel Requirements:
Global travel as needed to support marketing events/programs (estimated
Physical Requirements:Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is frequently required to talk or hear. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Must be able to travel globally 20% of the time.Disclaimer:
The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.All positions are responsible for following applicable company policies and procedures as defined by their manager.
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Marketing Manager