Product Marketing Manager, 4+ years of experience
Snap - Palo Alto, California, United States, 94306![Snap](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Snap
Overview
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Overview
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Product Marketing Manager to join our Product team at Snap Inc!
What you’ll do:
Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers who use the platform.
Build global go to market strategies to activate sales within your vertical, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
Own GTM efforts for smaller features and contribute / sometimes lead, the development of go-to-market strategies and initiatives for our ad products and solutions.
Lead extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy.
Drive successful cross-functional alignment on go to market strategy & planning and track success metrics accordingly.
Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Knowledge, Skills & Abilities:
Strong understanding of the digital marketing industry dynamics, especially brand advertising as it pertains to video
Excellent verbal and written communication skills, with high attention to detail
Strong public speaking skills and comfortable presenting to groups of 100 - 500
A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
Minimum Qualifications:
Bachelor’s degree (in marketing, business, or economics) or equivalent years of experience
5+ years of experience in product marketing, account management, Sales, internet technology or other relevant digital marketing work
Preferred Qualifications:
Solid track record in launching products & driving global adoption
At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform) .
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits (http://careers.snap.com/benefits) : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :
The base salary range for this position is $138,000-$207,000 annually.
Zone B (https://careers.snap.com/us-payzones) :
The base salary range for this position is $131,000-$197,000 annually.
Zone C (https://careers.snap.com/us-payzones) :
The base salary range for this position is $117,000-$176,000 annually.
This position is eligible for equity in the form of RSUs.
A Decade of Snap (https://www.youtube.com/playlist?list=PLdfCGl7CQeT_N_Gmli1oV1X6c9Ubzoozp): Learn about our origin story, values, mission, culture of innovation, and more.
CitizenSnap (https://citizen.snap.com/): In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.
The DEI Innovation Summit (https://actreport.com/dei-innovation-summit-2022/): Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.
Snap News (https://newsroom.snap.com/): Stay up to date on the latest and greatest product and innovation news at Snap
Applicant and Candidate Privacy Policy (https://storage.googleapis.com/hris-assets/Applicant_and_Candidate_Privacy_Policy.pdf)