Marketing Generalist
Virginia Panel - Waynesboro, Virginia, United States, 22980Work at Virginia Panel
Overview
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Overview
Responsible for Marketing Communication activities—Website Management, Technical Documentation and following product trends.
DUTIES AND RESPONSIBILITIES:Marketing/Product CommunicationsIdentify and monitor market conditions or changes in the industry that may affect salesMonitor and analyze data to support the company’s marketing effortsSearch engine optimizationMaintain a working technical knowledge of VPC productsOversee marketing communications including advertising, white papers, and eventsConduct product marketing initiatives including:
Sales support i.e. product launch, sales training, sales tools, competitive analysis
Provide direct support to sales team and regional representativesInternet MarketingOversee website design and contentLead social media strategy to drive interested customers to our website and to convert them into leadsPerforms other related duties as assigned by management.SUPERVISORY RESPONSIBILITIES:
This position has no supervisory responsibilities.QUALIFICATIONS:
Bachelor’s degree from four-year college or university in Business or Engineering preferred. 3-5 years’ experience in technical sales and familiarity with diverse sales channels (i.e.: distributors, representatives, value added remarketers and internet sales) preferred. Technical background within the test and measurement or connector industry a plus.Highly computer literate, including knowledge of word processing programs, spreadsheets, internet, e-mail, and customer/sales database tracking programsExcellent interpersonal skills and ability to interact with executive level customers and partners. Ability to work collaboratively with other departments to create a results-driven, team-oriented environment. Ability to develop and execute tactical marketing plans.