Marketing Specialist
Keto Foods - Scottsdale
Work at Keto Foods
Overview
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Overview
At Keto Foods, our mission is to lead the way in frozen dessert innovation by blending novel recipes and high-quality ingredients to create the most premium zero added sugar products. Our vision is to set the standard for excellence in zero added sugar frozen desserts. We promise our customers to create an opportunity for everyone to enjoy the world’s favorite frozen dessert.
Keto Foods is continually on the forefront of creating and innovating products that support our collective community’s health and wellness goals, no matter the cost. We are seeking passionate, energetic, and influential individuals that are looking to experience continuous growth.
About This Role
The Marketing Specialist will report directly to the Creative Content & Brand Manager, and work alongside the remainder of the Keto Foods team to drive marketing opportunities, resulting in increased brand exposure, customer engagement, household growth, and top-line sales. In doing so, this team member will be pivotal in scaling the organization and navigating the culture and headwinds of a rapidly growing, emerging organization.
Key Responsibilities
- Content Development & Management: Develop content strategies and manage calendars across platforms to promote product launches, company initiatives, and marketing campaigns. Stay updated on trends in wellness, pop culture, and other emerging topics.
- Social Media Management: Create, manage, and optimize content for social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest). Create engaging, on-brand content that reflects our brand voice while using storytelling to strengthen brand loyalty.
- Influencer & Partner Marketing: Coordinate influencer and brand partnerships to drive brand awareness and audience engagement.
- Digital Advertising: Manage and execute digital advertising campaigns for product launches, retailer marketing programs, and digital coupons. Provide monthly reports tracking key metrics like ROAS, contribution margin, and attributed sales.
- Community Engagement: Respond to customer inquiries across all channels, including social media, websites, and partner platforms promptly.
- Event Coordination: Plan community events including setup, logistics, and marketing materials.
- Email Marketing: Implement and manage email campaigns to drive customer engagement and retention.
Qualifications
- 1-3 years of marketing experience
- BS/BA in Marketing, Communications, Business or a related field preferred.
- Proven experience as a social media specialist, content creator, or similar role.
- Strong knowledge of Instagram, TikTok, YouTube, and other social media platforms, including trends, best practices, and platform-specific features (Reels, Stories, Etc.).
- Knowledge of photo and video editing software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, etc. preferred.
- Basic understanding of digital advertising strategies.
- Creative mindset with a passion for storytelling.
- Strong interest in the health, wellness, and longevity industry, including nutrition, physical exercise, food trends, ingredients, and more.
- Ability to work both independently and as part of a team.
- Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
The starting salary for Marketing Specialist is $50,000 - $55,000 annually.
How to Apply
Please send your resume and portfolio to Nikita, at We look forward to your submission and reviewing your application!