Regional Marketing Specialist, Wealth Management
Northern Trust - Atlanta, Georgia, United States, 30383![Northern Trust](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Northern Trust
Overview
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Overview
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Under general supervision, responsible for supporting the implementation of marketing strategy to meet Regional goals with marketing programs that align with overall Wealth Management and Corporation's strategic plan. Coordinates the implementation of marketing strategy to support dedicated markets and supports tracking budget and performance management. Works with regional leadership, marketing team, sales and relationship managers to promote marketing campaigns / programs.
Major Duties
Supports the implementation of marketing strategy for dedicated markets Support strategic philanthropy programs, sponsorships and events including event planning, project management and digital execution. Coordinates digital marketing activities including supporting lead generation, understanding digital channels and tracking performance. Supports local marketing communications including marketing updates and local leadership messages as needed. Stays informed and knowledgeable of all marketing campaigns and programs and actively promotes with regional leadership, sales and relationship managers. Monitors marketing campaign response rates and business results.
Knowledge/SkillsKnowledge of financial industry consumer products and services and marketing concepts, acquired through related work experience and formal education is requiredAnalytical skills to support performance measurement, tracking and reporting and budget managementNegotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships.Proficiency with the digital tools to support events and lead generation (experience with Marketo and/or Salesforce a plus)Solid project management and event planning expertiseWriting and editing skillsStrong interpersonal skills
Experience Required
3+ years of marketing or sales experience, including financial services experience. A College or University degree and/or relevant proven work experience is preferred.
In office
This is an office-based position and for the effective performance of this role, the duties and responsibilities must be carried out onsite
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Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.