Korn Ferry US in
Senior Manager, Performance Marketing
Korn Ferry US in - Dallas, Texas, United States, 75215
Work at Korn Ferry US in
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Overview
Senior Manager, Performance Marketing (Finance)
About Us
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Korn Ferry
is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries. Korn Ferry Digital
is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas: Organizational Strategy Assessment and Succession Talent Acquisition Leadership and Professional Development Sales and Service Total Rewards Our comprehensive talent suite leverages proprietary talent IP, data, analytics, and insights to help customers understand their workforce, identify talent gaps, and deliver targeted interventions at scale using HR technology. Job Description
OPPORTUNITY TO ENHANCE YOUR CAREER -
It's about exceeding your potential. The Senior Manager, Performance Marketing will bring deep expertise in search and social media marketing, with a focus on detail. This role requires a strategic thinker who can set and execute strategies, lead teams, and is hands-on in campaign execution. In this role, you will be responsible for digital campaign strategy and execution, driving results through organic and paid channels including web, email, social media, and search. You will align digital marketing efforts with growth goals, building our sales pipeline through effective opportunity generation and engagement programs. Key Responsibilities
Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation, and messaging strategies. Develop and execute digital marketing strategies across channels (web, email, social media, search, display) to drive acquisition, retention, and revenue. Create relevant marketing copy that captures attention and drives actions, with continuous testing for optimization. Build and optimize data-driven nurture programs to personalize the buyer's journey, increasing qualified opportunities and accelerating sales. Set performance targets and KPIs, monitor campaign performance, analyze competitor activities, and identify areas for improvement. Oversee marketing operations, including management and optimization of the MarTech stack. Manage marketing budgets and allocate resources strategically to maximize ROI. Qualifications
Deep understanding of digital marketing channels and platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.). Proven success in developing and executing performance marketing strategies that increase customer acquisition and revenue. Strong analytical skills to interpret data and optimize campaigns. Ability to craft persuasive marketing copy across various touchpoints, ensuring campaign performance and brand consistency. Experience with marketing automation platforms (Marketo), analytics (6sense, Marketo Measure), CRM systems (Salesforce), and data enrichment tools. Education
Bachelor's degree in a related field is highly preferred. Additional Information If you are currently with Korn Ferry or its affiliates, ensure eligibility for internal mobility. Benefits and HR policies may change with new roles. Consult HR for details. Korn Ferry is an Equal Employment Opportunity Employer . We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or other protected characteristics. Residents of NY, CO, CA, WA, HI, DC, NJ, MD, IL, MA, Vancouver, BC, Manitoba, NB, NL, NS, ON, QC, SK:
click here
for remote opportunities in your region. Reference Job Id: 22437
#J-18808-Ljbffr
About Us
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Korn Ferry
is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries. Korn Ferry Digital
is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas: Organizational Strategy Assessment and Succession Talent Acquisition Leadership and Professional Development Sales and Service Total Rewards Our comprehensive talent suite leverages proprietary talent IP, data, analytics, and insights to help customers understand their workforce, identify talent gaps, and deliver targeted interventions at scale using HR technology. Job Description
OPPORTUNITY TO ENHANCE YOUR CAREER -
It's about exceeding your potential. The Senior Manager, Performance Marketing will bring deep expertise in search and social media marketing, with a focus on detail. This role requires a strategic thinker who can set and execute strategies, lead teams, and is hands-on in campaign execution. In this role, you will be responsible for digital campaign strategy and execution, driving results through organic and paid channels including web, email, social media, and search. You will align digital marketing efforts with growth goals, building our sales pipeline through effective opportunity generation and engagement programs. Key Responsibilities
Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation, and messaging strategies. Develop and execute digital marketing strategies across channels (web, email, social media, search, display) to drive acquisition, retention, and revenue. Create relevant marketing copy that captures attention and drives actions, with continuous testing for optimization. Build and optimize data-driven nurture programs to personalize the buyer's journey, increasing qualified opportunities and accelerating sales. Set performance targets and KPIs, monitor campaign performance, analyze competitor activities, and identify areas for improvement. Oversee marketing operations, including management and optimization of the MarTech stack. Manage marketing budgets and allocate resources strategically to maximize ROI. Qualifications
Deep understanding of digital marketing channels and platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.). Proven success in developing and executing performance marketing strategies that increase customer acquisition and revenue. Strong analytical skills to interpret data and optimize campaigns. Ability to craft persuasive marketing copy across various touchpoints, ensuring campaign performance and brand consistency. Experience with marketing automation platforms (Marketo), analytics (6sense, Marketo Measure), CRM systems (Salesforce), and data enrichment tools. Education
Bachelor's degree in a related field is highly preferred. Additional Information If you are currently with Korn Ferry or its affiliates, ensure eligibility for internal mobility. Benefits and HR policies may change with new roles. Consult HR for details. Korn Ferry is an Equal Employment Opportunity Employer . We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or other protected characteristics. Residents of NY, CO, CA, WA, HI, DC, NJ, MD, IL, MA, Vancouver, BC, Manitoba, NB, NL, NS, ON, QC, SK:
click here
for remote opportunities in your region. Reference Job Id: 22437
#J-18808-Ljbffr