Get new jobs for this search by email

Get AI-powered advice on this job and more exclusive features. One of the fastest-growing premium cannabis and hemp brands in America is currently seeking a new VP of Marketing to join their team in Sacramento, CA. As Vice President of Marketing, you will drive the execution of the company’s go-to-market and commercialization strategy across wholesale and farm bill-compliant hemp businesses. This role requires hands-on leadership to scale marketing programs, support national retail partnerships, and ensure effective deployment of creative assets to promote sell-through at retail. This is an execution-driven leadership role focused on commercial growth, effective program rollouts, strong partner relationships, and a proven ability to leverage creative assets and campaigns for measurable in-market results. Duties & Responsibilities Oversee California’s retail marketing strategy, including trade and field marketing, merchandising, dispensary education, digital promotions, and localized activations. Support expansion into new states and international markets (currently launching in NY, NM, MD, Canada) in partnership with local teams and distributors. Drive the hemp (D2C and wholesale) marketing strategy across e-commerce and brick-and-mortar retail channels, ensuring alignment with farm bill compliance. Develop data-driven promotional tactics to enhance retail performance and sell-through rates. Manage an existing team of marketing professionals, including designers, digital/social media managers, field marketing managers, and project managers. Required Skills & Experience Must have cannabis experience Marketing leadership experience in CPG, cannabis, beverage/alcohol, retail, or other regulated industries — wholesale/distributor experience a strong plus. Proven success executing retail/field marketing, trade marketing, merchandising, and brand activations at scale. Demonstrated expertise in go-to-market strategy, commercial promotions, and product sell-through. Strong background in team leadership and cross-functional collaboration, with the ability to manage multiple direct reports across design, field marketing, and digital teams. Exciting opportunity to work with one of America’s Fastest-Growing Premium Cannabis Brands Competitive Base Salary + Benefits We sincerely look forward to connecting with you soon! FlowerHire is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law. Seniority level

Seniority level Executive Employment type

Employment type Full-time Job function

Job function Marketing Industries Retail Health and Personal Care Products Referrals increase your chances of interviewing at FlowerHire by 2x Sign in to set job alerts for “Vice President Marketing” roles.

Greater Sacramento $100,000.00-$140,000.00 3 weeks ago General Manager - University of California, Davis

Davis, CA $110,000.00-$115,000.00 6 days ago VP, Sales Consultant - PAC Northwest Territory (Retirement Industry)

Assistant Vice President, Mechanical Engineering - Buildings

Assistant Vice President, Mechanical Engineering - Buildings

Assistant Vice President, Mechanical Engineering - Buildings

Sacramento, CA $145,000.00-$195,000.00 2 weeks ago Carmichael, CA $80,000.00-$90,000.00 2 days ago VP of Operations and Manufacturing Engineering - Americas

Sacramento, CA $122,900.00-$140,000.00 3 weeks ago Assistant Vice President, Mechanical Engineering - Buildings

Assistant Vice President, Mechanical Engineering - Buildings

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr