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LHH Recruitment Solutions is seeking a HYBRID Sr. Content Experience Manager for a 3 month contract position that could extend in Maple Grove, MN. This is for a medical equipment manufacturing with an excellent reputation.

Responsibilities:

• Proactively lead the development and execution of content and communications plans that support the WATCHMAN franchise, including the use of appropriate channels, messages, and tactics to the HCP audience.
• Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via in-market performance insights.
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.

Qualifications:

• Bachelor's degree in marketing, Business, Communications, English, Journalism, or another relevant field.
• 6+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
• Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Deep experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required

Employment Type: 3 month contract position that could extend

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