Paid Media Director
Labyrinth Digital - Denver, Colorado, United States, 80219![Labyrinth Digital](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Labyrinth Digital
Overview
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Overview
All potential candidates should read through the following details of this job with care before making an application.Labyrinth Digital is hiring.
To apply please include answers to the 3 questions at the bottom in the cover letter box provided along with your resume.
If you do not provide answers you will not be considered.
The opportunity:
Labyrinth Digital is seeking a leader to build its paid media practice area. You will be responsible for all paid media including but not limited to paid search, paid social, and display channels.
If you have an entrepreneurial spirit, have a passion for analytics, and you are results-driven this is a perfect opportunity!
Responsibilities:
Build the paid media practice area at Labyrinth Digital
Develop strategic paid media plans (eg: platform, budget, forecast, campaign structure)
Build, launch, and manage campaigns on multiple advertising platforms
Manage paid media campaigns daily, optimizing creatives, managing media spending, etc.
Actively test and analyze keywords, ad copy, landing pages across various paid media platforms to drive results in line with clients' goals
Lead bi-weekly client calls to discuss account performance and action plans based on findings
Compile monthly and quarterly performance reports
Communicate paid media plans to clients and internal team members
Work directly with the creative team to provide strategic analysis and support on what is performing well or not. This will inform creative decision-making for client work.
Responsible for assisting in the technical setup for paid campaigns i.e. placing pixels, setting up conversion goals, setting up Ads Manager accounts, product feed
Stay up-to-date with the latest paid social trends through ongoing training, conferences, and learnings from running client campaigns.
Skills And Qualifications:
4-6 years of experience in paid social media and paid search
BA Degree in Marketing, Math, Analytics, or any relevant field
An analytical thinker and life-long learner
Managed campaigns on these platforms: Google Search Ads, Google Shopping Ads, YouTube Ads, Google Analytics, Meta Ads
Nice to Have: TikTok, Pinterest, Microsoft Ads, LinkedIn Ads
Benefits:
Salary: $90,000-$120,000 per year + bonus
Unlimited vacation and sick time
401K retirement plans with 4% match
Healthcare reimbursement ($250 per month)
Work from home
Computer
About Us:
We are a growth marketing agency based in Denver, CO and we’re all about strategy, analytics, media buying, and email marketing for eCommerce businesses in the health, fitness, and outdoor industries. Our ultimate goal? Making our clients’ goals a reality! We work hard to tackle important projects, but we also believe in maintaining a sustainable and healthy work-life balance for our team members.
To Apply:
Please submit your resume and put your answers to the below in the Cover Letter box.
We won’t look at your resume unless you answer these questions.
How many years of experience do you have working in paid media?
We are a small company. We have 4 team members and are looking to add the 5th. There isn’t a corporate ladder to climb and we are pretty informal. We work hard, we’re smart and we love tackling small business challenges. What are you looking for in a company and why?
Most of our clients are advertising on Meta and Google but need help improving their programs. Thoughts?
Please put your answers in the Cover Letter box.
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Schedule:
Monday to Friday
Experience:
Google Ads: 2 years (Required)
Work Location: Hybrid remote in Denver, CO 80203
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