Marketing Manager
Jim Coleman Automotive - Bethesda, Maryland, us, 20811![Jim Coleman Automotive](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Jim Coleman Automotive
Overview
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Overview
Plan and execute all digital marketing.Design, build, and maintain our social media presence.Measure and report performance of all digital marketing campaigns.Identify trends and create growth strategies.Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data.Collaborate with agencies and outside vendors.Evaluate emerging technologies.Coordinate marketing campaigns with sales campaigns.Facilitate preparation of print materials.Facilitate video creation for TV and social media, and display advertising.Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.Overall responsibility for brand management and corporate identity.Manage the development and delivery of promotional and new product campaigns.Support delivery of marketing campaigns with the lead agency.All campaigns intended to drive customer acquisition and retention.Marketing tactics include: email, direct mail, TV, print, online video, radio, outdoor, and social media.Manage tactical planning with marketing strategy.Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.Perform other duties as assigned.Qualifications
Ability to work in a fast-paced environment.Ability to move ideas to action.Excellent soft skills such as interpersonal, presentation, and collaborative skills.Ability to manage time and juggle multiple projects.Strong written and communication skills.Solid understanding of website analytic tools (i.e. Google Analytics).Applicants have rights under Federal Employment Laws:Family & Medical Leave Act (FMLA):
https://www.dol.gov/agencies/whd/posters/fmlaEqual Employment Opportunity (EEO):
https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-posterEmployee Polygraph Protection Act (EPPA): eppac.pdf (dol.gov)
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