Streaming Media Branding/DTC Marketing Manager
US Tech Solutions - Vista, California, us, 92085![US Tech Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
To capitalize on the opportunity for the client to win in the living room, they need a visionary marketing leader to supercharge go-to-market campaigns.
Responsibilities:
Lead overarching brand campaigns.Rebuilding client's core brand platform, from value prop through to GTM execution.Serve as the main POC for the client centers of excellence to coordinate research, creative, media, and measurement for campaigns.Partner with CRM lead to define the brand's voice on social and to expand client's always-on social programs.
Mandatory:
7+ years' experience in GTM marketing and/or brand marketing, ideally in tech or entertainment-tech, ideally with a focus on DTC products/brands.Experience in managing and optimizing streaming media services to ensure high-quality delivery.Established track record for driving an innovation agenda and decision-making with data and insights at its core.Exceptional analytical, communication, and presentation skills with the ability to operate with flexibility across functions and influence complex, matrixed and global organizations.Comfortable with ambiguity and developing strategy and ideas with varying degrees of information.Ability to work on multiple projects simultaneously in a fast-paced, results-oriented, dynamic environment.Ability to work on multiple projects simultaneously in a fast-paced dynamic environment and think strategically about complex issues, leading to thoughtful recommendations and action plans.
Skills:
Go-to-Market (GTM)Brand MarketingStreaming MediaDTC (Direct to Consumer) Products/Brands
Education:
Bachelor's Degree or equivalent practical experience.
About US Tech Solutions:US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.