Chief Marketing Officer CMO
NxT Level - Nashville, Tennessee, United States, 37245![NxT Level](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Function as a key member of the senior leadership team, serving as a thought leader and strategic partner to the CEO on brand strategy, trade marketing, marketing ROI, consumer insights, and go-to-market.Own brand and go-to-market plan, working cross-functionally with our Offer, Wholesale, DTC, Supply, and Global Brand teams to ensure excellence of execution.Identify how to effectively reach our target audiences to build and grow a loyal fan base through effective full-funnel plans.Drive country-level brand and creative expressions, and serve as a brand evangelist to ensure consistent brand representation across all touch points.Leverage customer insights, global deliverables and local business needs to develop and execute integrated campaigns/programs (e.g. brand building, product launches, seasonal events) to drive demand across channels (DTC and wholesale) through a fully integrated marketing mix including Digital, Social, Influencers, Partnerships, Experiential and in-store marketing.Build, lead, and inspire a high-performing marketing team in a remote and hybrid environment, both in-house and external agencies, fostering a culture of entrepreneurship and collaboration.Monitor and stay current on our priority audiences, market trends, and competitor activity to identify new marketing strategies/tactics, content ideas, and brand campaignsLeverage data and analytics to track and optimize the performance of your programs.What are the requirements?BA/BS degree in Business, Marketing, Communications, or a related field.15+ years of experience in marketing. Experience working for a sport/outdoor brand in the USA is required. Trade Marketing experience preferred.10+ years experience in building, growing, and leading a team.Experience launching and building brands in the USA across channels (Wholesale, e-commerce, DTC).Experience operating both strategically and tactically in a high-energy, fast-paced environment, and fast-growth companies.Experience developing and leading multi-channel marketing campaigns, delivering brand growth and sales.Strong business acumen and analytical skills, with proven experience analyzing marketing spend to determine ROI and inform future activities/investmentsProven ability to collaborate across functions and externally, combined with strong prioritization, and organization skills with a roll up your sleeves and can-do attitude.
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