Bank of America
VP, Global Head of Marketing
Bank of America - Johns Creek, Georgia, United States
Work at Bank of America
Overview
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Overview
About the Company: At LexisNexis Risk Solutions, we are dedicated to providing innovative technologies, information-based analytics, decisioning tools, and data management services across multiple industries. With more than 11,000 employees worldwide, we serve customers in over 180 countries, delivering market-specific solutions that drive success.
LexisNexis Risk Solutions is a part of RELX, a global provider of information and analytics for professional and business customers across industries. For more information, please visit http://www.risk.lexisnexis.com and http://www.relx.com.
About the Business: LexisNexis Risk Solutions is a pioneering leader in providing information-based analytics and decision tools to help customers navigate the complex landscape of risk, compliance, and fraud. We are passionate about driving financial inclusion and transparency globally. Our innovative tools and insights empower clients to make informed decisions, mitigate risks, and safeguard their operations in an ever-evolving world. Headquartered in Alpharetta, Georgia, we have principal operations in California, Florida, Illinois, Ohio, London, Paris, and Singapore.
About the Job: We are seeking a visionary, data-driven Global Head of Marketing to lead the strategic marketing direction and execution for our Business Services division. This role will have accountability for investing our marketing budget to deliver growth through innovative marketing strategies, elevating our brand position, and driving demand generation on a global scale. The ideal candidate will be both a strategic thinker and an operational leader with deep experience in B2B marketing and a strong understanding of the data and technology landscape. This is a global role, leading teams across our regions (NAM, EMEA/UKI, APAC, LATAM).
Key Responsibilities:
Marketing Strategy & Leadership
Define and execute the global marketing strategy for Business Services to achieve strategic objectives and revenue targets. Lead, inspire, and mentor a high-performing global marketing team; foster a culture of innovation, accountability, and continuous development. Own marketing plans, budgets, and ROI analysis. Deliver tangible increases in marketing returns on a growing marketing investment base.
Demand Generation
Develop and oversee multi-channel campaigns to drive qualified leads, pipeline growth, and sales closes. Champion digital marketing innovation, including SEM/SEO/AI, ABM, marketing automation, content strategy, and incorporate the use of innovative approaches (e.g., AI) to deliver.
Brand & Market Positioning
Elevate the LexisNexis Risk Solutions brand within Business Services customer sectors globally. Ensure messaging and value propositions resonate with target industries and buyer personas. Deliver high-impact marketing that demonstrates Business Services unique value and differentiates solutions across relevant geographies, verticals and use cases. Drive our PR, Media, Comms and Analyst relations programs to increase our market position and awareness against strategic priorities
Thought Leadership with a Customer-Centric Approach
Leverage market insights and customer feedback to inform strategy. Enable customer advocacy and retention through targeted communications and lifecycle marketing.
Cross-Functional Collaboration
Partner effectively across Sales, Market Planning, Product Management, and other matrix organizations to align strategy and facilitate execution of regional plans. Work closely with regional teams to ensure seamless localization and market impact of campaigns.
Qualifications: 15+ years of progressive marketing leadership experience, with at least 5 years in a global and/or matrixed B2B organization. Proven track record of large-scale demand generation and brand results in enterprise software, SaaS, data analytics, or risk solutions sectors. Deep understanding of digital marketing tools and track record of driving transformation and adoption of new technologies. Demonstrated success in leading and scaling high-performing, geographically dispersed teams. Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent preferred. Significant travel required (up to 25-50%), including global travel. Join Us
At LexisNexis Risk Solutions, you’ll work with cutting-edge technology and data to solve some of the world’s most complex challenges. If you’re a transformative marketing leader looking to make global impact, this role is for you. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or contacting 1-855-833-5120. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. C1VP
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Define and execute the global marketing strategy for Business Services to achieve strategic objectives and revenue targets. Lead, inspire, and mentor a high-performing global marketing team; foster a culture of innovation, accountability, and continuous development. Own marketing plans, budgets, and ROI analysis. Deliver tangible increases in marketing returns on a growing marketing investment base.
Demand Generation
Develop and oversee multi-channel campaigns to drive qualified leads, pipeline growth, and sales closes. Champion digital marketing innovation, including SEM/SEO/AI, ABM, marketing automation, content strategy, and incorporate the use of innovative approaches (e.g., AI) to deliver.
Brand & Market Positioning
Elevate the LexisNexis Risk Solutions brand within Business Services customer sectors globally. Ensure messaging and value propositions resonate with target industries and buyer personas. Deliver high-impact marketing that demonstrates Business Services unique value and differentiates solutions across relevant geographies, verticals and use cases. Drive our PR, Media, Comms and Analyst relations programs to increase our market position and awareness against strategic priorities
Thought Leadership with a Customer-Centric Approach
Leverage market insights and customer feedback to inform strategy. Enable customer advocacy and retention through targeted communications and lifecycle marketing.
Cross-Functional Collaboration
Partner effectively across Sales, Market Planning, Product Management, and other matrix organizations to align strategy and facilitate execution of regional plans. Work closely with regional teams to ensure seamless localization and market impact of campaigns.
Qualifications: 15+ years of progressive marketing leadership experience, with at least 5 years in a global and/or matrixed B2B organization. Proven track record of large-scale demand generation and brand results in enterprise software, SaaS, data analytics, or risk solutions sectors. Deep understanding of digital marketing tools and track record of driving transformation and adoption of new technologies. Demonstrated success in leading and scaling high-performing, geographically dispersed teams. Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent preferred. Significant travel required (up to 25-50%), including global travel. Join Us
At LexisNexis Risk Solutions, you’ll work with cutting-edge technology and data to solve some of the world’s most complex challenges. If you’re a transformative marketing leader looking to make global impact, this role is for you. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or contacting 1-855-833-5120. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120. Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. C1VP
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