Marketing Strategist (Contract-to-Hire)
Industrial Strength Marketing - Nashville, Tennessee, United States, 37247![Industrial Strength Marketing](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Industrial Strength Marketing
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Overview
The Marketing Strategist will be located at our Nashville HQ in historic Germantown with hybrid work options available. This role reports to the VP of Integrated Marketing Strategy. This is a contract-to-hire role.
RESPONSIBILITIES: Develop Client Marketing Strategy
Lead Client Discovery
Use qualitative and quantitative evaluation to:
Analyze competitor position, messaging, and marketing mixReview existing client marketing assets and campaignsUnderstand target audience perspectives and challengesUncover critical differentiators for client offeringsAssess market opportunitiesAlign with client on goals and objectivesDocument Key Strategic Parameters
Author foundational documents to:
Ratify goals and objectivesDefine target audiencesIdentify marketing opportunitiesArticulate the overall go-to-market approachEngage creative, inbound, paid media, and technology teamsDevelop Marketing Action Plan
Lead plan development:
Provide framework for team contributionsCollaborate with team members to shape channel and tactic specificsEnsure team ideas are "on strategy"QUALIFICATIONS:
2-5 years experience working as a marketing strategist or marketing managerFamiliarity with digital marketing strategies, tactics, and technologies:
Content marketingCRMEmail marketingGoogle AnalyticsProgrammatic advertisingSEO/SEM
Strong analytical skillsBachelor's degree in marketing or related fieldExcellent computer skills: high proficiency in Google Workspace, Microsoft Office Suite, and spreadsheets a must.Familiarity with common project management software like Wrike, Asana, TeamWork, BaseCamp, Trello, etc.Resourceful problem solver - able to anticipate roadblocks, develop and implement improvements or recommendations.Exceptional interpersonal skills necessary to interact with our clients, their support staff, and establish effective relationships at all levels of INDUSTRIAL.Excellent written and verbal communication skills. Notable attention to detail.Agency experience preferred