EMERGING BLUE
Paid Social Media Manager
EMERGING BLUE - San Francisco, California, United States, 94199
Work at EMERGING BLUE
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Overview
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Job Description
Please make an application promptly if you are a good match for this role due to high levels of interest.
Paid Social Media Manager
Location: San Francisco, CA (Hybrid)
This San Francisco-based company is a developer and wholesaler of beauty brands and products, operating within a global luxury ecosystem. Known for creativity and cutting-edge product innovation, the team supports major retail partners and direct-to-consumer channels, developing original brands, collaborations, and acquisitions that push the boundaries of beauty and storytelling.
Summary
The Paid Social Media Manager will lead paid social advertising across multiple brands with a focus on scalable, revenue-driving, and customer acquisition strategies. This role requires a blend of deep platform expertise, performance optimization skills, and a strong eye for creative storytelling.
Responsibilities
Channel Management & Optimization
Oversee paid social campaigns in partnership with the agency across platforms like Facebook, Instagram, TikTok, Pinterest, and Snapchat. Collaborate with cross-functional marketing and digital teams to develop and execute integrated campaigns. Lead ongoing testing, learning, and optimization of strategies. Drive creative strategy tailored to platform best practices, working closely with creative, copy, and brand marketing teams. Build and refine target audience strategies aligned with broader customer journeys and CRM efforts. Maintain agency communication and execution. Build strong relationships with platform partners to leverage new tools and opportunities. Analyze KPIs (ROAS, CAC, LTV, etc.) to continually optimize performance. Bring innovation to the team by identifying and testing new paid social/media opportunities.
Budget & Invoicing
Manage and optimize paid social budgets. Ensure timely tracking and processing of invoices.
Reporting & Forecasting
Create performance reports and dashboards focused on KPIs such as ROAS, CPA, and LTV. Share trends, insights, and learnings with internal teams and leadership. Forecast revenue and KPIs for key campaigns.
Miscellaneous
Stay on top of paid social trends and share relevant updates across teams. Promote a test-and-learn culture within the broader digital strategy group.
Qualifications
5+ years of experience in paid social/digital marketing, ideally in beauty, fashion, or consumer goods with DTC or retail channels. Proficiency with marketing tools (e.g., Google Analytics, platform ad managers, tagging solutions). Agency management experience; in-house execution experience a plus. Blend of analytical and creative thinking; customer- and brand-focused. Strong creative briefing and process development skills. Excellent data reporting skills; ability to distill insights into executive-friendly formats. Experience juggling multiple brands or business units is a plus. Organized and capable of managing multiple projects under tight deadlines. Comfortable in fast-paced, evolving environments. BA/BS degree or equivalent experience.
Salary Range: $105,700–$132,200 per year dependent on experience
The compensation package includes an annual bonus and comprehensive benefits such as:
Medical, dental, and vision insurance Flexible PTO Parental leave Employee product discounts and perks Retirement plan with employer contributions Summer Fridays “Work from anywhere” weeks December wellness/shutdown week Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesStaffing and Recruiting Referrals increase your chances of interviewing at EMERGING BLUE by 2x Sign in to set job alerts for “Social Media Manager” roles.Associate eMarketing (Social Media) Manager - Pottery Barn San Francisco, CA $80,000.00-$90,000.00 2 weeks ago San Francisco, CA $75,000.00-$90,000.00 1 day ago San Francisco, CA $69,000.00-$75,000.00 4 days ago Oakland, CA $80,000.00-$100,000.00 1 week ago San Francisco, CA $90,000.00-$100,000.00 5 days ago San Francisco, CA $150,000.00-$180,000.00 6 days ago Instagram Global Consumer Brand Marketing Manager San Francisco, CA $150,000.00-$211,000.00 3 weeks ago Social Media Manager and Content Creator San Francisco, CA $95,000.00-$115,000.00 4 weeks ago Senior Manager, Social Marketing - Fenty Skin & Fenty HairMarketing Manager, Brand Marketing, Skincare San Francisco, CA $114,000.00-$128,000.00 6 days ago Senior Manager, Social Marketing - Fenty Beauty San Mateo, CA $145,000.00-$190,000.00 2 weeks ago San Francisco, CA $128,000.00-$186,000.00 2 days ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago San Francisco, CA $114,900.00-$152,200.00 2 weeks ago Emeryville, CA $80,000.00-$90,000.00 1 month ago Manager, Marketing Operations (Global Focus) San Mateo, CA $161,100.00-$241,700.00 5 days ago San Francisco, CA $181,500.00-$281,000.00 2 weeks ago Senior Social Marketing Manager, Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 4 weeks ago San Francisco, CA $75.00-$110.00 6 days ago San Francisco, CA $105,700.00-$132,200.00 2 weeks ago San Francisco, CA $122,000.00-$176,000.00 3 days ago San Francisco, CA $130,050.00-$180,600.00 4 days ago Product Marketing Manager, Subscriptions and Customer Growth We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Please make an application promptly if you are a good match for this role due to high levels of interest.
Paid Social Media Manager
Location: San Francisco, CA (Hybrid)
This San Francisco-based company is a developer and wholesaler of beauty brands and products, operating within a global luxury ecosystem. Known for creativity and cutting-edge product innovation, the team supports major retail partners and direct-to-consumer channels, developing original brands, collaborations, and acquisitions that push the boundaries of beauty and storytelling.
Summary
The Paid Social Media Manager will lead paid social advertising across multiple brands with a focus on scalable, revenue-driving, and customer acquisition strategies. This role requires a blend of deep platform expertise, performance optimization skills, and a strong eye for creative storytelling.
Responsibilities
Channel Management & Optimization
Oversee paid social campaigns in partnership with the agency across platforms like Facebook, Instagram, TikTok, Pinterest, and Snapchat. Collaborate with cross-functional marketing and digital teams to develop and execute integrated campaigns. Lead ongoing testing, learning, and optimization of strategies. Drive creative strategy tailored to platform best practices, working closely with creative, copy, and brand marketing teams. Build and refine target audience strategies aligned with broader customer journeys and CRM efforts. Maintain agency communication and execution. Build strong relationships with platform partners to leverage new tools and opportunities. Analyze KPIs (ROAS, CAC, LTV, etc.) to continually optimize performance. Bring innovation to the team by identifying and testing new paid social/media opportunities.
Budget & Invoicing
Manage and optimize paid social budgets. Ensure timely tracking and processing of invoices.
Reporting & Forecasting
Create performance reports and dashboards focused on KPIs such as ROAS, CPA, and LTV. Share trends, insights, and learnings with internal teams and leadership. Forecast revenue and KPIs for key campaigns.
Miscellaneous
Stay on top of paid social trends and share relevant updates across teams. Promote a test-and-learn culture within the broader digital strategy group.
Qualifications
5+ years of experience in paid social/digital marketing, ideally in beauty, fashion, or consumer goods with DTC or retail channels. Proficiency with marketing tools (e.g., Google Analytics, platform ad managers, tagging solutions). Agency management experience; in-house execution experience a plus. Blend of analytical and creative thinking; customer- and brand-focused. Strong creative briefing and process development skills. Excellent data reporting skills; ability to distill insights into executive-friendly formats. Experience juggling multiple brands or business units is a plus. Organized and capable of managing multiple projects under tight deadlines. Comfortable in fast-paced, evolving environments. BA/BS degree or equivalent experience.
Salary Range: $105,700–$132,200 per year dependent on experience
The compensation package includes an annual bonus and comprehensive benefits such as:
Medical, dental, and vision insurance Flexible PTO Parental leave Employee product discounts and perks Retirement plan with employer contributions Summer Fridays “Work from anywhere” weeks December wellness/shutdown week Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing IndustriesStaffing and Recruiting Referrals increase your chances of interviewing at EMERGING BLUE by 2x Sign in to set job alerts for “Social Media Manager” roles.Associate eMarketing (Social Media) Manager - Pottery Barn San Francisco, CA $80,000.00-$90,000.00 2 weeks ago San Francisco, CA $75,000.00-$90,000.00 1 day ago San Francisco, CA $69,000.00-$75,000.00 4 days ago Oakland, CA $80,000.00-$100,000.00 1 week ago San Francisco, CA $90,000.00-$100,000.00 5 days ago San Francisco, CA $150,000.00-$180,000.00 6 days ago Instagram Global Consumer Brand Marketing Manager San Francisco, CA $150,000.00-$211,000.00 3 weeks ago Social Media Manager and Content Creator San Francisco, CA $95,000.00-$115,000.00 4 weeks ago Senior Manager, Social Marketing - Fenty Skin & Fenty HairMarketing Manager, Brand Marketing, Skincare San Francisco, CA $114,000.00-$128,000.00 6 days ago Senior Manager, Social Marketing - Fenty Beauty San Mateo, CA $145,000.00-$190,000.00 2 weeks ago San Francisco, CA $128,000.00-$186,000.00 2 days ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago Manager, Social & Community Marketing - Sports Novato, CA $91,100.00-$134,840.00 3 weeks ago San Francisco, CA $114,900.00-$152,200.00 2 weeks ago Emeryville, CA $80,000.00-$90,000.00 1 month ago Manager, Marketing Operations (Global Focus) San Mateo, CA $161,100.00-$241,700.00 5 days ago San Francisco, CA $181,500.00-$281,000.00 2 weeks ago Senior Social Marketing Manager, Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 4 weeks ago San Francisco, CA $75.00-$110.00 6 days ago San Francisco, CA $105,700.00-$132,200.00 2 weeks ago San Francisco, CA $122,000.00-$176,000.00 3 days ago San Francisco, CA $130,050.00-$180,600.00 4 days ago Product Marketing Manager, Subscriptions and Customer Growth We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr