Manager, Digital Marketing
MemorialCare - Fountain Valley, California, us, 92728![MemorialCare](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at MemorialCare
Overview
- Apply
Overview
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Location: Fountain Valley / Pre-dominantly RemoteDepartment: Digital MarketingStatus: Full TimeShift: ExemptPay Range: $94,244.80 - $141,356.80At MemorialCare Health System, we believe in providing extraordinary healthcare to our communities and an exceptional working environment for our employees. Memorial Care stands for excellence in Healthcare. Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration and accountability. Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation and teamwork.Position Summary With the goal of generating brand growth and patient acquisition, the Digital Marketing Manager is empowered to own the planning, budgeting, and operations for digital marketing in alignment with the VP, Director’s, and Manager’s unified vision. The Digital Marketing Manager will lead a team that develops and executes strategic marketing initiatives that support business objectives, advances the digital consumer experience, and differentiates the brand. The Digital Marketing Manager will work closely with leadership across the health system to understand overall business goals and strategy, analyze strategic needs, and identify opportunities.A successful candidate will be a proven innovator in digital marketing with experience leading high performing teams while maintaining humility. He or she will possess strong analytical skills, strategic thinking, and expert knowledge of digital marketing best practices.This position supports the Brand/Digital team and maintains collaborative relationships with the marketing team across the various workstreams of PR/Comms, Service Line, and B2B/Outreach. The employee will be expected to support all organizational expectations including, but not limited to, customer service, patient’s rights, confidentiality of information, environment of care and MemorialCare initiatives.Essential Functions And Responsibilities Of The Job
Directly leads a team of digital marketing professionals and agency partners. Supports a culture of teamwork, learning, innovation, and accountability. Coaches and inspires teammates to achieve professional and developmental goals.Develops strategic and measurable digital marketing plans and KPIs to maximize digital activities (websites, patient app, etc.) to support business goals and objectives and oversees the effective execution of the plans.Leads the strategy and planning for enterprise level websites to ensure they are market leading, high performing, easy to use, and compliant with regulatory requirements (ADA and OCR).Manages digital marketing programs including SEO, online directories, lead generation platforms like Yelp, Google My Business, and email marketing and automation.Partners with agencies and Service Line marketing to ensure campaigns are generating desired results and using best practices.Analyzes and reports on digital marketing performance using analytics tools, providing insights and recommendations for improvement.Collaborates with cross-functional teams to ensure alignment of digital efforts with overall marketing objectives.Oversees the planning and execution of email marketing campaigns, focusing on segmentation, personalization, and automation.Conducts market research to identify opportunities and challenges in the digital landscape.Stays informed about changes in digital regulations and compliance requirements.Evaluates and refines the consumer experience across multiple channels and touch points; leads work to optimize the website and collaborates with internal partners to ensure that the consumer experience is consistent across all digital channels.Ability to collaborate effectively with both internal and external partners.Collaborates with the entire marketing team, including PR/Comms, Service Line and B2B/Outreach.Other job duties as assigned.
#J-18808-Ljbffr