SoulCycle Inc.
Marketing Manager - Growth & Engagement
SoulCycle Inc. - New York, New York, us, 10261
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Overview
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Marketing Manager - Growth & Engagement
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SoulCycle Inc. 2 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Manager - Growth & Engagement
role at
SoulCycle Inc. Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you Company Description
Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you
Our Mission
To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
Job Description
As the Marketing Manager (Growth & Engagement) at SoulCycle, you’ll play a critical role in planning and executing marketing initiatives that drive user acquisition, engagement, and retention. This role blends strategic thinking with hands-on execution—delivering campaigns that perform across both digital and physical channels. You’ll help shape and scale brand and partnership-driven initiatives while working cross-functionally to align messaging and optimize every touchpoint of the customer journey.
What You'll Do
Campaign Support & Execution Maintain and manage campaign calendars to ensure timely, accurate execution across channels Plan and execute integrated campaigns and challenges that span digital and in-studio activations Support the development of campaign creative briefs, partnering closely with internal teams and agency collaborators
Analysis & Optimization
Continuously optimize marketing campaigns with a focus on ARF targets and measurable results Collaborate with the CRM Manager to strengthen customer journeys across touchpoints Generate campaign insights and behavior-based learnings to guide future strategy
Strategic Initiatives & Partnerships
Support cross-functional marketing projects with a focus on brand campaigns and strategic partnerships Contribute to the development and execution of new initiatives designed to expand reach and drive engagement
Cross-Team Collaboration
Act as a connector across CRM, organic social, paid media, and studio field teams to ensure full campaign alignment Drive consistency in campaign messaging, timing, and execution across all departments
Qualifications
Experienced in planning and executing marketing campaigns across digital and physical environments A strong project manager with experience briefing, creating, and delivering digital and print collateral Analytical and goal-oriented, with a track record of optimizing against growth and engagement targets Comfortable navigating customer lifecycle and engagement strategies Flexible and energized by both core campaigns and new initiatives A confident communicator who thrives in cross-functional collaboration
How You'll Be Evaluated
3-6 Months
Support the execution of integrated campaigns and brand initiatives across channels Establish clear processes and timelines for campaign development and approvals Demonstrate alignment across teams on goals, messaging, and customer touchpoints Deliver early wins through creative execution and results-focused campaign launches
6-12 Months
Lead cross-functional initiatives that drive acquisition and engagement Support growth marketing programs that introduce SoulCycle to new audiences Own partnership marketing execution and support seasonal brand campaigns Contribute to measurable improvements in campaign impact and customer retention
Pay Transparency: Min $100K - Max $110K
Additional Information
For additional Information visit our Career Site: https://www.soul-cycle.com/careers/ Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Other Industries Wellness and Fitness Services Referrals increase your chances of interviewing at SoulCycle Inc. by 2x Get notified about new Marketing Manager jobs in
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Marketing Manager - Growth & Engagement
role at
SoulCycle Inc. 2 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Manager - Growth & Engagement
role at
SoulCycle Inc. Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you Company Description
Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you
Our Mission
To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
Job Description
As the Marketing Manager (Growth & Engagement) at SoulCycle, you’ll play a critical role in planning and executing marketing initiatives that drive user acquisition, engagement, and retention. This role blends strategic thinking with hands-on execution—delivering campaigns that perform across both digital and physical channels. You’ll help shape and scale brand and partnership-driven initiatives while working cross-functionally to align messaging and optimize every touchpoint of the customer journey.
What You'll Do
Campaign Support & Execution Maintain and manage campaign calendars to ensure timely, accurate execution across channels Plan and execute integrated campaigns and challenges that span digital and in-studio activations Support the development of campaign creative briefs, partnering closely with internal teams and agency collaborators
Analysis & Optimization
Continuously optimize marketing campaigns with a focus on ARF targets and measurable results Collaborate with the CRM Manager to strengthen customer journeys across touchpoints Generate campaign insights and behavior-based learnings to guide future strategy
Strategic Initiatives & Partnerships
Support cross-functional marketing projects with a focus on brand campaigns and strategic partnerships Contribute to the development and execution of new initiatives designed to expand reach and drive engagement
Cross-Team Collaboration
Act as a connector across CRM, organic social, paid media, and studio field teams to ensure full campaign alignment Drive consistency in campaign messaging, timing, and execution across all departments
Qualifications
Experienced in planning and executing marketing campaigns across digital and physical environments A strong project manager with experience briefing, creating, and delivering digital and print collateral Analytical and goal-oriented, with a track record of optimizing against growth and engagement targets Comfortable navigating customer lifecycle and engagement strategies Flexible and energized by both core campaigns and new initiatives A confident communicator who thrives in cross-functional collaboration
How You'll Be Evaluated
3-6 Months
Support the execution of integrated campaigns and brand initiatives across channels Establish clear processes and timelines for campaign development and approvals Demonstrate alignment across teams on goals, messaging, and customer touchpoints Deliver early wins through creative execution and results-focused campaign launches
6-12 Months
Lead cross-functional initiatives that drive acquisition and engagement Support growth marketing programs that introduce SoulCycle to new audiences Own partnership marketing execution and support seasonal brand campaigns Contribute to measurable improvements in campaign impact and customer retention
Pay Transparency: Min $100K - Max $110K
Additional Information
For additional Information visit our Career Site: https://www.soul-cycle.com/careers/ Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Other Industries Wellness and Fitness Services Referrals increase your chances of interviewing at SoulCycle Inc. by 2x Get notified about new Marketing Manager jobs in
New York, NY . Assistant Manager, Digital Marketing - Americas
New York, NY $122,000.00-$176,000.00 1 week ago New York, NY $65,000.00-$80,000.00 1 week ago New York, NY $72,000.00-$78,000.00 2 weeks ago Manager, Marketing Strategist - The Orchard
New York City Metropolitan Area 2 weeks ago New York, NY $160,000.00-$185,000.00 1 week ago Associate Manager, Digital Marketing NA Planning
New York, NY $80,000.00-$92,500.00 2 weeks ago New York, NY $99,000.00-$151,000.00 1 week ago New York, NY $158,000.00-$223,000.00 2 weeks ago New York, NY $158,000.00-$223,000.00 1 week ago Senior Brand Marketing Manager, Women's Collection & Lauren
Assistant Vice President, Brand Marketing
New York, NY $128,000.00-$186,000.00 1 week ago New York City Metropolitan Area 2 weeks ago New York, NY $150,000.00-$211,000.00 1 week ago New York, NY $189,000.00-$258,000.00 2 days ago New York City Metropolitan Area $100,000.00-$115,000.00 1 week ago New York, NY $158,000.00-$223,000.00 1 week ago New York City Metropolitan Area $65,000.00-$82,000.00 5 days ago New York, NY $122,000.00-$176,000.00 2 days ago Global Senior Manager, Brand Marketing, Vogue
New York City Metropolitan Area 1 week ago Senior Director, Creative Marketing & Strategy - The Orchard
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr