Trade Marketing Manager - Lingo Biowearables
Abbott Laboratories company - Alameda, California, United States, 94501![Abbott Laboratories company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Abbott Laboratories company
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Overview
Alameda, CA
location. Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.You will be responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. You will also drive the development of product promotion plans in collaboration with global marketing and DTC team. You will act as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. You are the conduit and hub within the marketing organization to coordinate and support all retail activities.What You'll Work OnManage the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.Provide channel strategy expertise.Manage and track effectiveness to modify and improve promotion development.Manage annual budgetManage promotional calendar with all external partnersPartner with retailers to maximize Lingo in all channels, physical and digital.Champion the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.Required Qualifications8+ years experienceStrong interpersonal skillsCustomer centric marketing experienceExperience working with online retailers including AmazonProven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.Project management skills a must, managing work demands effectively and thriving in a fast-paced business environmentStrong verbal and written communications with ability to effectively communicate at multiple levels in the organization.Preferred Qualifications0-1 category leadership a plusApply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at , and on X @AbbottNews.The base pay for this position is $95,500.00 - $190,900.00. In specific locations, the pay range may vary from the range posted.