Digital Marketing Manager, Global Campaigns & Virtual Programs
Amazon - Seattle, Washington, us, 98127Work at Amazon
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Overview
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A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.
Key job responsibilities
Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiencesDrives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)Implements the targeting and customer segmentation for digital campaignsDevelops and executes test plans across all digital channelsEstablishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reportingProvides campaign performance, analysis and communicates and implements timely optimizations to drive resultsManages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.Supports localization process for the campaign, including supporting Localization and Activation for international geographies
A day in the lifeThe Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.
The Digital Marketing Team sits within Global Campaigns & Virtual Programs under the Global Integrated Marketing organization at AWS. We are primarily responsible for the success of mid-funnel marketing activities.
BASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONSExperience in multi-territory campaign managementExperience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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