Field Marketing Manager, Canada & Americas Field Marketing...
Cloudera - Nashua, New Hampshire, us, 03062![Cloudera](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cloudera
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Overview
BS/BA in business, marketing or communications5-7 years in field, channel, demand generation, events or campaign marketing experience working with small-mid size fast growing technology/software companiesExperience with Marketo, HubSpot or Eloqua, SplashThat, and SalesForce.comOrganized, able to manage multiple activities in a fast-paced environment, good communicator (in both the written and verbal form) with a desire to improve processesCan Do Attitude: Highly motivated, self-starter who can quickly adapt in a dynamic work environmentWilling to travel to up to 40%Responsibilities
As a Field Marketing Manager, you will serve as the "go-to" marketing point-of-contact for your territory, working closely with regional sales to execute marketing plans to achieve territory sales goals and Marketing Performance Indicators (KPIs)Reporting up to the Senior Director of Americas Field Marketing, you will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and aligning with global marketing teams, including Trade Show, Digital, Partner Marketing, Product Marketing and Creative teams to ensure all field marketing programs and activities are well executed and metrics-drivenClosely align with Canadian sales leaders, sales reps and SE's to understand regional sales goalsDevelop and execute regional Canada field marketing plans to expand Cloudera product footprint in existing customer accounts, and penetrate new logo accountsDeploy various marketing tactics such as in-person events, digital campaigns, calling campaigns, webinars, ABM, social, etc. to drive field awareness and generate demand for Cloudera solutionsWork with Partner Marketing Team to drive joint partner marketing activities to penetrate new logo accounts and expand footprint in existing customer accountsResponsible for execution of field marketing programs that span Americas or North America, such as monthly virtual Hands-On-Labs and product-focused webinars, working closely with Product Marketing to identify speakers and create contentCollaborate with Industry and Product Marketing Teams to create content for vertical-focused field marketing programs and campaignsMeasure and analyze program performance against goals and continually optimize programsAnalyze and evaluate KPIs and deliver actionable insights and recommendations on new tactics to pursueBenefits
Generous PTO PolicyFlexible WFH PolicyMental & Physical Wellness programsPhone/Internet Reimbursement programAccess to Continued Career DevelopmentComprehensive BenefitsCompetitive PackagesEmployee Resource Groups
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