Marketing Manager
CNI Group - Wapakoneta, Ohio, United States, 45895![CNI Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CNI Group
Overview
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Overview
Develop and implement marketing strategies to promote products and servicesIncrease brand awareness and market shareResearch CNI's markets and monitoring market trendsCreate and execute successful marketing campaignsTrack and analyze marketing performance metrics to optimize campaigns.Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business planGather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.Conduct pricing research and analysis to ensure competitive product and service pricing.Manage and allocate marketing budget effectivelyStay up-to-date with industry and best practicesManage the marketing department's staffPrepare and present quarterly and annual reports to senior managementPromote our brand at trade shows and major industry-related events.Create content, including text posts, video and images for use on social mediaDevelop and track new social media strategies and campaignsPromote products, services and content over social media, in a way that is consistent with our brand and social media strategyDesired Candidate Qualifications:
Telecommunications experience preferredHave an instinctive feeling about future product conceptsHave good analytical skillsHave excellent social media platform marketing skillsBe a good listener, able to respond to results and consumer researchBe an excellent communicator, both verbally and in writingBe able to work well with a wide range of people from different parts of the businessBe a leader, able to inspire othersBe able to handle multiple projects at the same timeBe energetic and passionate about their product specialtyBe organized and methodicalBe able to work well under pressureHave good presentation skillsWeb design/development skills a plusTraining
CNI will provide on-the-job training in its services, pricing and marketing programs. On-the-job training is complemented by professional marketing qualifications. There are a number of options available through the:Chartered Institute of Marketing (CIM)Institute of Direct Marketing (IDM)Institute of Sales and Marketing Management (ISMM)Communication Advertising and Marketing Education Foundation (CAM)These range from introductory certificates to advanced level qualifications. Entry requirements for the different levels vary depending on business experience and academic ability.Benefits:
Competitive salaryPaid time offHealth, Dental, Vision and Basic Life/AD&D InsuranceLong-Term Disability Insurance401(k) Retirement Saving Plan with Employer MatchPosition Specifics:
Hours are generally 8:00 am - 5:00 pm Monday through FridayEvening and weekend work is sometimes necessary to meet deadlines, attend product launches, conferences and exhibitionsTravel occasionally to attend meetings with marketing firms and to organize and participate at trade shows.Education and Experience:
Bachelor's degree (B.A) or equivalent from four-year college or university; or four-years of related experience and/or training; or equivalent combination of education and experience.
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