Marketing Specialist
MILWAUKEE SCHOOL OF ENGINEERING - Milwaukee, Wisconsin, United States, 53244![MILWAUKEE SCHOOL OF ENGINEERING](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at MILWAUKEE SCHOOL OF ENGINEERING
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Overview
MILWAUKEE, WisconsinJOB REQUIREMENTS: Milwaukee School of Engineering (MSOE) invites applications for a full-time Marketing Specialist to join our Center for Professional Education team. Under the direction of the Executive Director of Professional Education and in collaboration with the campus Marketing Communications Department, the Marketing Specialist plays a key role in raising brand awareness, generating enrollments, and communicating with numerous internal and external audiences.The Marketing Specialist coordinates all advertising, promotions, publications, websites, social media, and email and direct mail campaigns. This role requires a creative individual with excellent organizational skills, problem-solving capabilities, and proficiency in multitasking. The Marketing Specialist also provides regular reporting to the Executive Director and the VP-Marketing & Community Engagement to ensure alignment with CPE and university marketing efforts.Essential Job Functions
Develops, implements, monitors, regularly updates, and provides reporting related to the performance of components of the CPE comprehensive strategic marketing plan.Works in close partnership with the Marketing Communications team to maintain a cohesive brand while supporting the unique needs of the CPE.Regularly reports key metrics and results of marketing campaigns to the Executive Director of CPE and Marketing Communications team.Meets monthly with the Executive Director of the CPE and the VP-Marketing & Community Engagement to provide updates on activities.Creates and implements an annual email communication timeline.Executes email marketing campaigns and events to accomplish established goals or outcomes.Collects and analyzes data on the effectiveness of CPE marketing campaigns to inform strategy.Establishes, manages, and maintains CPE social media accounts.Maintains the CPE website with support from CPE Program Staff and other campus units.Maintains records of all marketing and communications activities.Ensures published information is relevant, compelling, accurate, and consistent.Writes, proofreads, and edits copy for the Center website and promotional advertising campaigns.***** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/19A232C94C604931
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