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Craft and implement effective messaging to promote the company’s value, products, and capabilities to various target audiences through owned digital channels such as the client, blog, eCRM
Partner with digital agency to implement all eblasts and landing pages through Pardot
Excellent writing and editing skills to translate business copy into digital content appropriate for various digital channels and target audiences
Monitor and evaluate effectiveness and impact on digital marketing activities and channels and report of results for data driven decisions
Strategize and coordinate website refresh launches – partnering with internal experts to gather information, develop content based on best practice approach for website engagement and SEO
Work closely with regional marketing teams on lead capture process via Pardot and Salesforce
Requirements
Bachelor’s Degree or equivalent experience
7+ years of experience in digital marketing and content development
Proficiency in content management systems (CMS) such as Wordpress and customer relationship management tools (CRM) such as Pardot and Salesforce
Strong presentation and writing skills and ability to effectively communicate for a variety of channels and to a wide range of audiences.
Attention to detail
Graphic Skills preferred for compelling visual presentations.
Knowledge on Project Management, ideally using Asana
Proven ability to work independently and on a team, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment.
Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage other visual softwares and apps.
Ability to work flexible hours as needed due to the nature of working on a Global team