Director, Marketing
Park Place Technologies - Lyndhurst, Ohio, United States,![Park Place Technologies](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Park Place Technologies
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Overview
Responsibilities:Developing and executing the annual marketing calendar for North America including campaigns for all priority services and products.Managing the team in the execution of corresponding tactics in owned, earned, and paid channels i.e.: trade shows, account-based marketing, analyst relations, media relations, SEO, and various digital tactics.Acting as the Product Marketing lead on two service/products. Identifying IDCs (ideal customer profiles), developing product positioning, leading the creation of sales enablement materials (collateral, website, training), and monitoring the competitive landscape and industry trends.Providing insights for and managing the development/execution of content marketing tactics including whitepapers, webinars, etc.Ensuring all campaigns reinforce the product positioning and align with corporate brand standards.Working with the marketing team and other stakeholders to measure campaign/tactic success as well as overall ROI.Presenting updates on key initiatives, including results, to key stakeholders in meetings and company events i.e. Sales Kickoff.Attending key trade shows and events.Providing ongoing performance and general feedback to direct reports.Mentoring and training direct reports.All other management duties assigned.Other duties assigned.
Basic Qualifications:Minimum of ten (10) years or more in Marketing role.Acumen to learn technical subject matter quickly.Proven track record of building marketing strategies and campaigns to generate results.Ability to interface with all levels of an organization including executive management team as well as external customers and outside influences and business partners.Ability to deal with stress and difficult situations where desired results and outcomes must be achieved.Excellent communication skills.Ability to take independent action within a wide variety of duties including development or strategy for a functional area.Strong management, organizational, decision-making, and presentation skills.Seasoned people leader with strong performance management and development skills.
Preferred Qualifications:MBA.Technology marketing experience (services or software).
Travel:10%.
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