SENIOR MARKETING ANALYST
Eugia US - East Windsor, New Jersey, United States,![Eugia US](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Eugia US
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Overview
Job Overview
The Senior Marketing Analyst is a valued member of our Marketing Operations Team and collaborates to develop data-driven insights to support strategic and tactical decision-making. This role will take the lead on the collection, interpretation, and integration of all aspects of data sources to drive financial performance.This is a hands-on role that leads the translation of a variety of data into meaningful opportunities, providing insights based on a deep knowledge of brands, sales, market environment, and evolving healthcare systems. This role contributes to the improvement of operational metrics (revenue, utilization, client satisfaction, and opportunity pipeline) through the execution and development of operational processes.This position reports to the Sr. Director of Marketing Operations. This role is located onsite in East Windsor, New Jersey with one (1) day a week remote.
Responsibilities
Provide insights and analytics support for marketing and sales areas within the acute and non-acute categories which may include product information, market landscape analysis, competitive intelligence, sales data, pricing, or other data needed to make data-informed decisions in support of growing business and meeting financial forecasts.Identify critical business drivers/opportunities and develop recommendations to guide strategy.Design and run:
Management and KPI reports to support operations, sales, and business leadership.Ad-hoc analysis to answer key questions from leadership, sales, and marketing.Reports to model future performance based on historical data, i.e., market pricing, share analysis, etc.
Perform analysis and develop insights based on various market dynamics, including Health System impact, market access influence, and other market players.Conduct deep dives on specific topics within product areas to find root causes, identify opportunities, and define solutions.Contribute to the improvement of operational metrics (revenue, utilization, client satisfaction, and opportunity pipeline) through the execution and development of operational processes.Conduct reporting in Excel and business analysis tools such as PowerBI.Execute operational initiatives such as opportunity management, resource planning, management tracking and forecasting, customer relationship management, customer satisfaction program, or infrastructure projects.Partner with external organizations including consultants, data providers, and information technology partners.Generate local market insights to inform commercial strategy, planned tactics, and execution.Partner with Marketing and Sales to plan and execute key initiatives based on insights and recommendations.Collaborate with other insights & analytics functions to align on strategy, share insights, and learn from best practices.Identify business needs proactively and lead the day-to-day relationship and projects with sales leadership and brand teams.Conduct objective secondary data analysis and communicate the insight story of synthesizing different sources and types of data.Partner with Marketing, Finance, Supply Chain, and Sales Operations to support the business planning process.Provide strategic guidance to support existing products and key new product launches.
Qualifications - Skills & Requirements
Proficient in Microsoft suite of products including Teams and Power BI preferred.Pharmaceutical analytics and/or consulting experience is strongly preferred.Experience with pharmaceutical data, chargeback data is preferred.Comfort operating in a fast-paced environment, with a focus on delivering high-quality analytics, insights, and reports.Innate intellectual curiosity, demonstrated desire to take initiative and ability to think creatively to solve problems.Project management and quantitative analysis skills required.Effectively work in a regulated industry.Eligible to work in the United States without requiring sponsorship.
Education & Experience
Bachelor's degree required. Preferred degree in Mathematics, Statistics, Engineering, Finance, or Business. Master's degree is preferred.3-5 years insights and analytics experience; 2+ years advanced analytics and data visualization skills.Prior generic pharmaceutical experience a plus.
Physical Requirements
OFFICE POSITION - While performing the duties of this job the employee is required to: Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. Specific vision abilities required by this job include close vision requirements due to computer work. Light to moderate lifting is required. Moderate noise (i.e., business office with computers, phone, and printers, light traffic). Ability to sit at a computer terminal for an extended period of time. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Additional Physical Requirements
No Additional Requirements
Blood/Fluid Exposure Risk
Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment.Eugia US LLC279 Princeton Hightstown RoadEast Windsor, NJ 08520
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