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Marketing Analytics Specialist (Part Time position)
Hearst - Lawrenceville, Georgia, United States, 30243 2 days ago
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Go to next pageHearst - Lawrenceville, Georgia, United States, 30243
Job Description
Position Overview :
We are looking for a detail-oriented Marketing Data Analyst to join our team. The ideal candidate will be responsible for analyzing marketing data to derive insights, measure campaign performance, and support data-driven decision-making.
Responsibilities:
Collect, analyze, and interpret marketing data to identify trends and insightsDevelop and maintain marketing dashboards and reports to monitor campaign performance.Identify key performance indicators (KPIs) and set benchmarks for marketing activities.Collaborate with the marketing team to provide insights and recommendations based on data analysis.Conduct A/B testing and other experiments to optimize marketing strategies.Analyze customer behavior and market trends to identify growth opportunities.Present findings and insights to stakeholders through clear and compelling visualizations.Support the use of marketing automation tools (e.g., 6Sense)Collaborate with the marketing team to uncover actionable insightsCreate insightful reports and presentations to communicate findings
Required Qualifications:
Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL)Experience with SalesforceExperience with marketing analytics and data visualizationUnderstanding of marketing automation platforms (e.g., HubSpot, 6Sense)Ability to translate data into actionable insightsStrong attention to detail
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Marketing Analytics Specialist (Part Time position)