Critical Fit Recruiting
Marketing Communications Manager-Semiconductor
Critical Fit Recruiting - Irvine, California, United States, 92713
Work at Critical Fit Recruiting
Overview
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Overview
RESPONSIBILITIES:
Drive and execute market and customer activation strategies within current and new markets. Co-develop brand strategy (brand position, brand equities development) Execute inbound and outbound marketing strategy. Plans, execute and control annual global marketing communication plan focusing on key market campaigns and innovation launches. Analyze and build different future scenarios to create new paths of business and communication channels. Support and drive implementation of series of market and customer activation related topics in line with overall business strategy. Support external short- and long-term marketing comm-n to capture market trends and impact growth and awareness profitability globally Utilizes innovative communication channels to engage with various customer audiences. Develop overall content strategy. Develop global messaging, positioning, campaigns, promotion and product launches. Manage social media globally; manage and develop digital backbones e.g., PIM & DAM, website. Measure and report ROI of campaigns and initiatives Provide framework and guidance for execution in region(s) BACKGROUND PROFILE:
Bachelor's degree in marketing, Strategy, Engineering or related technical field preferred. 10 years or more B2B experience in Marketing and Communications required. Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation. Content creation, for example sales enablement tools such as collateral, white paper with differentiated messaging and value proposition that appeals to the targeted B2B persona. Proven campaign development and execution records in the areas of new product launch, key product/application/vertical market promotion Knowledge with integrated marketing and communications strategy and plan including LinkedIn campaign, paid campaign, tradeshow, PR and content marketing. Proven project management experience and ability to handle multiple projects simultaneously. Resourceful, Analytical with meticulous attention to detail, translate business and marketing strategy into an actionable plan. Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different cultures. Creative, innovative and team-player. Hands-on experience with marketing automation (Marketo preferred) and account-based marketing.
Drive and execute market and customer activation strategies within current and new markets. Co-develop brand strategy (brand position, brand equities development) Execute inbound and outbound marketing strategy. Plans, execute and control annual global marketing communication plan focusing on key market campaigns and innovation launches. Analyze and build different future scenarios to create new paths of business and communication channels. Support and drive implementation of series of market and customer activation related topics in line with overall business strategy. Support external short- and long-term marketing comm-n to capture market trends and impact growth and awareness profitability globally Utilizes innovative communication channels to engage with various customer audiences. Develop overall content strategy. Develop global messaging, positioning, campaigns, promotion and product launches. Manage social media globally; manage and develop digital backbones e.g., PIM & DAM, website. Measure and report ROI of campaigns and initiatives Provide framework and guidance for execution in region(s) BACKGROUND PROFILE:
Bachelor's degree in marketing, Strategy, Engineering or related technical field preferred. 10 years or more B2B experience in Marketing and Communications required. Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation. Content creation, for example sales enablement tools such as collateral, white paper with differentiated messaging and value proposition that appeals to the targeted B2B persona. Proven campaign development and execution records in the areas of new product launch, key product/application/vertical market promotion Knowledge with integrated marketing and communications strategy and plan including LinkedIn campaign, paid campaign, tradeshow, PR and content marketing. Proven project management experience and ability to handle multiple projects simultaneously. Resourceful, Analytical with meticulous attention to detail, translate business and marketing strategy into an actionable plan. Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different cultures. Creative, innovative and team-player. Hands-on experience with marketing automation (Marketo preferred) and account-based marketing.