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Define and build frameworks to ensure that pages use SEO best practices and industry standards
- Help drive the overall technology SEO strategy
- Develop solutions to improve page relevance/richness, internal linking, and indexation rules
- Build internal tools to improve the productivity of the SEO team
- Develop data models to improve SEO elements
- Implement A/B tests to understand the effects of SEO projects and prioritize initiatives
- Work cross-functionally across other product teams to help them leverage opportunities for organic traffic growth
- Be an advocate for SEO best practices across engineering/dev teams; ensure adherence across projects
Required Skills and Experience
- 5+ years working on SEO focused projects for large scale sites (millions of pages) to help grow organic traffic through mechanisms like: internal linking, improving crawl efficiency, improving richness of a page, custom internal tooling/CMS solutions
- Passion for search/growth and desire to stay current on latest trends
- Comfortable working on fast paced, data-driven projects
- Proficiency in web stack programming, from schema design to building user-facing interfaces
- Excellent communication skills with technical and non-technical team members