Event Content Programs Lead
CyberArk - Newton, Massachusetts, us, 02458Work at CyberArk
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Overview
About CyberArk:
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.CyberArk
(NASDAQ: CYBR
) is the global leader in identity security. Centered on intelligent privilege controls
, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud environments and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com
, read the CyberArk blogs
or follow on LinkedIn
, X
or YouTube
.Job Description We’re on a mission to hire a senior event professional to support the growth of CyberArk’s two largest experiential programs: corporate events & CyberArk Experience Center (CEC). You’ll have the opportunity to build a world-class event content program that will deliver a highly personalized customer experience and define the future of events for the next decade.This role will be responsible for the development and execution of content for our portfolio of strategic programs (e.g., flagship, industry conferences, global kickoff, etc.) and customer meetings. You will bring a clear vision of how to elevate storytelling on a global stage, including the creation of unique event messaging to help us achieve our targets, engage audiences, and generate pipeline. You will also manage the content process from start to finish, including industry research, theme creation, defining session types, curating all agendas, sourcing speakers, and ensuring the delivery of all content bill of materials.The position is a full-time role. You will report to the Head of Global Events.What you will do:Corporate EventsOwn the content strategy and execution for all CyberArk events (20 – 100,000 attendees)Define content scopes including goals and objectives (session volume, formatting, etc.) that align to each eventBring agendas to life using compelling content across our hybrid, digital, and in-person event experiencesCreate the content timeline and project plan for each program: pre, during, and post eventProject manage, oversee, and execute the launch of all content-related portals (e.g., Presenter Resource Center)Engage with external speaker bureaus or partners to recommend and solicit talentProvide clear and direct communications to all presenters, including onsite speaker supportEstablish a process to oversee all elements of event content and presentation development (coach speakers)Work with cross-functional teams (corporate comm., product marketing, field marketing, etc.) to deliver effective copy and develop the content marketing strategy for global event campaigns to drive audience acquisitionEnsure messaging and narratives are compelling and articulate CyberArk’s vision, products, and thought leadershipWrite and execute event abstracts, landing pages (agenda on event websites), presentation decks and scriptsConsult with L&D leaders to create content for CyberArk’s certification or academy program(s)Own VOD and coordinate with other teams to repackage content to extend the life of events and ROE investmentsTrack, measure and report the results on all content offerings based on attendee survey feedbackConfidently present event content plans to internal and external stakeholdersRun efficient, effective, and well-organized workshops & meetingsCreate high quality department briefs and program reportsOccasional travel (up to 20%) to CyberArk’s global offices and eventsCyberArk Experience Center(s)Partner with senior stakeholders (sales, customer success, product, marketing) to create enablement materialsDevelop standard (and sometimes bespoke) agendas that drive adoption of CyberArk servicesBuild a robust and diverse speaker database#LI-EB1Qualifications
What you need to succeed:10+ years of experience in a content management roleBachelor’s degree in business, marketing, broadcast journalism, project management, or related fieldProficient in creating content for different event formats – hybrid, digital, and in-personAccustomed to work on a global team across multiple time zonesExemplary copywriting along with strong verbal communication, interpersonal and listening skillsStrong project, expense, change management, and time management skillsAbility to manage and inspire others at all levels – training and coaching teams and executives at various levelsComfortable dealing with ambiguity, shifting priorities and the occasional abrupt changeKnowledge of event and mobile app platforms (e.g., RainFocus, etc.)Expert in audience analytics, audience development, and the ability to learn from dataHighly collaborative, detailed-oriented, well organized, energetic, positive and results drivenCapacity and willingness to invest longer hours (during peak event seasons)Extensive knowledge of current events, B2B trends, and industry metrics / best practicesAdditional Information CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.The salary range for this position is $115,000 – $140,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
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