Wonderist Agency - Dental Marketing
Marketing Funnel Specialist
Wonderist Agency - Dental Marketing - San Diego, California, United States, 92154
Work at Wonderist Agency - Dental Marketing
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Overview
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Submit your CV and any additional required information after you have read this description by clicking on the application button. Wonderist Agency is a full-service marketing agency that supports almost 1,000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.precisiondentalbowlinggreen.com). We’re a team of over 70 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022, and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. Job Description:
Are you interested in working on cutting-edge marketing campaigns to generate consistent leads? The Marketing Funnel Specialist leads the strategy and build-out of clients' funnels in industry-leading funnel software. This person works closely with the other ongoing service teams to build successful funnels that generate a lead list from multiple channels, including live chat, call-tracking, social media messaging, Google My Business, and lead forms. This role requires a strong understanding of conversion-focused marketing and relies on catchy offers that motivate leads to provide contact info. The Marketing Funnel Specialist will be responsible for implementing creative follow-up sequences to nurture leads including SMS, email, pre-recorded voicemails, and more, and for ongoing maintenance of the client’s CRM and funnel campaigns. Essential Functions:
Client Onboarding & Campaign Buildout:
Meet with new and existing clients to establish campaign goals and implement technical skills required to build funnels, modify drip sequences, and establish campaigns that convert and increase practice lead generation. Project Management:
Move projects forward both internally and for clients, setting and following timelines and expectations, time tracking projects and tasks, prioritizing tasks, and ensuring deadlines are met and clients are satisfied. Quality Assurance and Creative Direction:
Ensure that all work is high-quality and follows the direction of the client’s practice goals and expectations, and is up to Wonderist’s standards. Marketing Strategy:
Develop and implement strategic marketing funnels within GoHighLevel that align with clients' business objectives. Identify opportunities and collaborate with internal teams to match client needs with optimal marketing strategies, crafting compelling offers that motivate leads to engage. Campaign Reporting & Analysis:
Extract meaningful insights from campaign data to evaluate performance and identify trends. Analyze key performance indicators month over month, communicate data stories effectively to clients and team members, and make data-driven recommendations for optimizing conversion rates and ROI. Account Maintenance & Optimization:
Provide ongoing support to assigned client accounts, implementing timely updates to campaigns and funnels based on client requests or identified opportunities. Proactively optimize existing campaigns by applying insights from analytics, industry trends, and best practices to continuously improve performance and maintain strong client relationships. Be an Agent of Positive Change:
Identify opportunities to enhance workflows and processes within your role. Proactively document areas for improvement and communicate recommendations through appropriate channels to drive efficiency and effectiveness in client campaigns and internal systems. Core Competencies:
Ownership:
Strong ownership mentality, always taking responsibility for what’s on your desk, the outcomes, and being empowered to make the decisions that will lead to those outcomes. We need someone who takes any project, big or small, and puts everything they have into it. Mistakes are okay. Sloppiness is not. Marketing Mindset:
Ability to think creatively and intuitively regarding marketing campaigns and desired outcomes. You’re able to put yourself in the customer’s shoes and prioritize marketing needs and develop corresponding strategy to produce the desired results. We need someone who can see the connections and make good choices for both the client and the agency as a whole. Task Prioritization/Organization:
Ability to prioritize a large volume of client accounts, effectively managing resources to triage their needs for optimal client satisfaction. You will need to make decisions on which tasks and accounts take priority in certain situations. Great Communication & Collaboration:
Ability to effectively communicate, both internally across teams and externally with clients, to answer questions and relay information related to the delivery of services and the concepts and strategies underlying them. Keen Analytical Skills:
We measure everything we do by its ROI. You will need a deep understanding of marketing metrics and KPIs, along with the ability to dissect and solve problems through data. You should be comfortable translating complex data into actionable insights, spotting patterns that others might miss, and using this information to continuously refine campaign strategies for maximum impact. Curiosity / Problem Solving:
You should have a knack for tinkering and figuring things out, looking at things from all angles inside and out to find a solution. While we are a team and value the ability to ask for help, we need someone who is self-sufficient, curious and is able to figure things out. Minimum Qualifications:
Strong writing and editing skills Experience writing copy for marketing and conversion Understanding of drip campaigns and how to implement them Eye for web design and general design ratios Understanding of Social and PPC Ads reporting and implementation Experience analyzing marketing analytics and tracking campaign performance Experience with marketing automation and CRM tools (GoHighLevel, ClickFunnels, Hubspot, etc.) Minimum Experience: 2 years Personality Musts:
Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. Bonus Points for Applicants With:
(if you don’t have these but are organized and want to learn, we want to hear from you!) Agency Analytics or Equivalent Reporting Software Experience Familiarity with A2P Compliance & Registration Understanding of Bulk Email & SMS Best Practices Experience Creating/Modifying Landing Pages or Websites Experience with Basic HTML/CSS Dental/Medical Industry and/or Agency Experience Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Advertising Services
#J-18808-Ljbffr
Submit your CV and any additional required information after you have read this description by clicking on the application button. Wonderist Agency is a full-service marketing agency that supports almost 1,000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design (Here is a great example of our work: www.precisiondentalbowlinggreen.com). We’re a team of over 70 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022, and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. Job Description:
Are you interested in working on cutting-edge marketing campaigns to generate consistent leads? The Marketing Funnel Specialist leads the strategy and build-out of clients' funnels in industry-leading funnel software. This person works closely with the other ongoing service teams to build successful funnels that generate a lead list from multiple channels, including live chat, call-tracking, social media messaging, Google My Business, and lead forms. This role requires a strong understanding of conversion-focused marketing and relies on catchy offers that motivate leads to provide contact info. The Marketing Funnel Specialist will be responsible for implementing creative follow-up sequences to nurture leads including SMS, email, pre-recorded voicemails, and more, and for ongoing maintenance of the client’s CRM and funnel campaigns. Essential Functions:
Client Onboarding & Campaign Buildout:
Meet with new and existing clients to establish campaign goals and implement technical skills required to build funnels, modify drip sequences, and establish campaigns that convert and increase practice lead generation. Project Management:
Move projects forward both internally and for clients, setting and following timelines and expectations, time tracking projects and tasks, prioritizing tasks, and ensuring deadlines are met and clients are satisfied. Quality Assurance and Creative Direction:
Ensure that all work is high-quality and follows the direction of the client’s practice goals and expectations, and is up to Wonderist’s standards. Marketing Strategy:
Develop and implement strategic marketing funnels within GoHighLevel that align with clients' business objectives. Identify opportunities and collaborate with internal teams to match client needs with optimal marketing strategies, crafting compelling offers that motivate leads to engage. Campaign Reporting & Analysis:
Extract meaningful insights from campaign data to evaluate performance and identify trends. Analyze key performance indicators month over month, communicate data stories effectively to clients and team members, and make data-driven recommendations for optimizing conversion rates and ROI. Account Maintenance & Optimization:
Provide ongoing support to assigned client accounts, implementing timely updates to campaigns and funnels based on client requests or identified opportunities. Proactively optimize existing campaigns by applying insights from analytics, industry trends, and best practices to continuously improve performance and maintain strong client relationships. Be an Agent of Positive Change:
Identify opportunities to enhance workflows and processes within your role. Proactively document areas for improvement and communicate recommendations through appropriate channels to drive efficiency and effectiveness in client campaigns and internal systems. Core Competencies:
Ownership:
Strong ownership mentality, always taking responsibility for what’s on your desk, the outcomes, and being empowered to make the decisions that will lead to those outcomes. We need someone who takes any project, big or small, and puts everything they have into it. Mistakes are okay. Sloppiness is not. Marketing Mindset:
Ability to think creatively and intuitively regarding marketing campaigns and desired outcomes. You’re able to put yourself in the customer’s shoes and prioritize marketing needs and develop corresponding strategy to produce the desired results. We need someone who can see the connections and make good choices for both the client and the agency as a whole. Task Prioritization/Organization:
Ability to prioritize a large volume of client accounts, effectively managing resources to triage their needs for optimal client satisfaction. You will need to make decisions on which tasks and accounts take priority in certain situations. Great Communication & Collaboration:
Ability to effectively communicate, both internally across teams and externally with clients, to answer questions and relay information related to the delivery of services and the concepts and strategies underlying them. Keen Analytical Skills:
We measure everything we do by its ROI. You will need a deep understanding of marketing metrics and KPIs, along with the ability to dissect and solve problems through data. You should be comfortable translating complex data into actionable insights, spotting patterns that others might miss, and using this information to continuously refine campaign strategies for maximum impact. Curiosity / Problem Solving:
You should have a knack for tinkering and figuring things out, looking at things from all angles inside and out to find a solution. While we are a team and value the ability to ask for help, we need someone who is self-sufficient, curious and is able to figure things out. Minimum Qualifications:
Strong writing and editing skills Experience writing copy for marketing and conversion Understanding of drip campaigns and how to implement them Eye for web design and general design ratios Understanding of Social and PPC Ads reporting and implementation Experience analyzing marketing analytics and tracking campaign performance Experience with marketing automation and CRM tools (GoHighLevel, ClickFunnels, Hubspot, etc.) Minimum Experience: 2 years Personality Musts:
Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. Bonus Points for Applicants With:
(if you don’t have these but are organized and want to learn, we want to hear from you!) Agency Analytics or Equivalent Reporting Software Experience Familiarity with A2P Compliance & Registration Understanding of Bulk Email & SMS Best Practices Experience Creating/Modifying Landing Pages or Websites Experience with Basic HTML/CSS Dental/Medical Industry and/or Agency Experience Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Advertising Services
#J-18808-Ljbffr